Ceremonial Event Showcases New 337-Home Building on Jersey City’s Reenergized West Side


JERSEY CITY, NJ, May 2nd, 2024 – Halpern Real Estate Ventures (HREV) hosted Jersey City Mayor Steven Fulop and a cadre of esteemed guests today (Thursday, May 2nd, 2024), marking the official opening of Birch House, the newest residential addition to the city’s reinvigorated West Side.

The group of civic leaders gathered to inaugurate the 337-unit Birch House, a beacon of modern living boasting a harmonious blend of luxury and green-centric design. The ribbon-cutting ceremony heralded the arrival of a fresh housing option in Jersey City, offering studio, one-, and two-bedroom homes starting from $1,995 per month, with immediate occupancy available. 

“We are honored to have Mayor Fulop and other city representatives join us today to officially open Birch House,” said Joel Halpern, Managing Director of Investments for HREV.  “Their unwavering commitment to fostering responsible development on the West Side has brought forth not just new residences, but much-needed retail providers, lifestyle services and infrastructure improvements. We’re excited to add Birch House to the local housing mix and are delighted the public is already embracing the opportunity to live in one of Jersey City’s burgeoning new communities.”

Mayor Fulop said: “The transformation on the West Side has really been unprecedented.  If you go back ten years and tell somebody that this is what the West Side of Jersey City would look like, or a building like this would be built on the West Side, you would probably have very few believers, but that’s the reality.  Here we stand and when we enter this building it looks very different than the newer buildings that we see here in Jersey City.  I have the privilege of being at a lot of these ribbon cuttings and I can tell you that the lobby, entryway, and the feeling you get in this building is really second to none.  Congratulations and thank you for believing in Jersey City.”

Corcoran Group Marketing, the property’s exclusive marketing and leasing agent, has debuted Birch House from an on-site leasing gallery with professionally decorated model residences styled by celebrated NYC-based ASH Staging. The building was designed by renowned Minno & Wasko Architects and Planners, with interiors and amenities curated by The Meshberg Group.

Leasing launched earlier this year for Birch House, with the first residents having already moved in.  The community features well-designed residences with elevated finishes that include custom oversized floor-to-ceiling windows that allow natural light to fill each home, complementing the wide plank oak floors that grace the interiors. Lavish kitchens come equipped with GE appliances, featuring a four-burner range, stainless steel refrigerator, dishwasher, and Frigidaire microwave. The aesthetic is completed with grey quartz countertops, a grey stone-tiled backsplash, white oak and grey cabinetry, and stand-alone kitchen islands. Sumptuous baths offer a luxurious retreat, showcasing porcelain tile floors and wet walls, custom matte black medicine cabinets, and deep soaking bathtubs with handheld shower fixtures.

Birch House seamlessly integrates environmentally conscious design and state-of-the-art living. Emphasizing sustainability, Birch House incorporates meaningful green features such as a composting system producing fertilizer for the property’s landscaping, community garden planters, rooftop solar panels, electric vehicle chargers, rainwater collection for irrigation, and a vast 20,000 square-foot landscaped park. LED light fixtures and low flow fixtures further enhance the eco-friendly aspect within each residence.

The property is underpinned by a network of open space that will be activated for resident use, including a 20,000 square-foot garden courtyard with open green space and extensive landscaping, and a 22,000 square-foot rooftop with 360-degree views of the Hackensack Waterfront District, Downtown Jersey City and Manhattan in the distance. 

With a remarkable 50,000 square feet of indoor and outdoor amenities, Birch House creates a dynamic live/work/play environment. Residents can enjoy private and public co-working spaces for flexible work-from-home models. The inviting hotel-like lobby, leading to the second floor by an interconnected stair, serves as an open and welcoming entrance. Additional amenities include a speakeasy-style bar, fitness center, demonstration kitchen, game room, and convenient covered onsite parking with EV charging stations available.

Nestled in the West Side of Jersey City, Birch House is situated in an area often referred to by residents as the Hackensack Waterfront District where significant investment and revitalization efforts are taking root, leading to the creation of a substantial amount of new residences, retail, amenities, greenery, and other community enhancements.

The nearby 273-acre Lincoln Park offers access to diverse recreational facilities, including twenty-one public tennis courts, three playgrounds, a dog run, nature trails, several sports fields, and Skyway Golf Course, a scenic 9-hole layout adorned with colorful fescue, magnificent dunes, and rolling fairways. 

Birch House’s strategic location provides easy access to Route 440, connecting residents to the New Jersey Turnpike and Routes 1 and 9, bringing businesses and popular recreational options in northern New Jersey within easy reach. The Hudson Bergen Light Rail Station, just 5 blocks away, facilitates convenient travel to Downtown Jersey City and Manhattan.

For additional information on Birch House, please visit www.birchhousejc.com or email at birchhouse@corcoran.com.

About Halpern Real Estate Ventures

Halpern was founded in 2011 by a core team of experienced professionals, bringing together a substantial track record as real estate owners, institutional investors, and capital markets professionals. Halpern is actively engaged as a sponsor and operating partner in development, equity, and structured investments in major metropolitan centers and urban lifestyle cores in the Northeast, Colorado Front Range, and other high growth markets, with a key focus on Opportunity Zone investments. Since its inception in 2011, the Halpern platform has executed 16 investments, with 12 successful realizations and 4 active investments representing well over $1.5 billion of development value.

More information can be found on the website:  www.hreventures.com.

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