SESAME STREET LEARN & PLAY SET TO OPEN NOV. 16 AT AMERICAN DREAM
EAST RUTHERFORD, NJ (October 30, 2024) – American Dream and Sesame Workshop, the global impact nonprofit behind Sesame Street, proudly announce the highly anticipated opening of the first Sesame Street Learn & Play in the U.S. on November 16.
This groundbreaking attraction will combine learning with play, offering an immersive experience for guests of all ages through the enchanting world of Sesame Street.
“We are beyond thrilled to introduce this must-visit destination that will create an unforgettable educational experience, featuring iconic Sesame Street locations and its beloved furry friends,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. "Sesame Street is cherished by millions, and featuring this iconic brand at American Dream highlights our commitment to creating memorable family experiences."
“Combining our 50+ years of engaging educational content, starring the most beloved characters in children’s media, with American Dream’s expertise in building high quality experiential offerings, we’re excited to introduce Sesame Street Learn & Play to children and families,” said Jennifer Ahearn, Senior Vice President, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. “Guests are invited to step into Elmo’s World, Hooper’s Store, and other fun stops for a hands-on playful learning adventure.”
Sesame Street fans are invited to join our furry friends at the grand opening weekend celebration on November 17 and participate in the Sesame Street Dream Parade, which will kick off at the Dream Stage at 11 a.m. Along the parade route, there will be exciting surprises that will culminate in a ribbon-cutting ceremony. The parade is free for everyone to join, and then guests who purchase tickets can experience Sesame Street Learn & Play.
Sesame Street Learn & Play will create timeless memories for the entire family through adventures, photo opportunities, and learning experiences. Children will explore the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden and laugh with Bert and Ernie. Guests can capture memories in front of Sesame Street landmarks, such as the iconic 123 Stoop and Oscar’s trash can. Big Bird will entertain visitors with stories at his nest, while Elmo and Abby will make surprise appearances to add to the excitement.
At the Sesame Street Community Center, kids will enjoy hands-on arts & crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. For even more fun, kids can head over to the Sesame Street Playground where they can climb, slide, and explore, discovering fun facts about nature along the way. There will also be a separate toddler play area for younger guests.
Party rooms will be available for events and the Sesame Street retail store will complement the memorable experience.
To learn more about Sesame Street Learn & Play Educational Play Center at American Dream, visit
https://www.americandream.com/venue/sesame-street
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline.. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR.
ABOUT SESAME WORKSHOP
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.