Brightview Senior Living To Break Ground on New Paramus Community Brightview Joy’s Farm
Senior living leader opens second community in Paramus, New Jersey with Golden Shovel Ceremony
Paramus, NJ (July 2, 2025) – WHO: Brightview Senior Living, a provider of senior living that builds, owns, and operates communities along the East Coast, is proud to announce that the groundbreaking of Brightview Joy’s Farm, a vibrant new independent living and assisted living community in north Paramus, will take place on Friday, July 11, 2025 at 10 a.m.
Located on Pascack Road just two miles north of the existing Brightview Paramus community, Brightview Joy’s Farm is being developed to meet the growing demand for senior living in central Bergen County. This is also the site where the original Joy’s Farm & Garden Center was located for many years, a local staple established in 1965. This new, vibrant independent living, assisted living and dementia care community will offer 169 residences on a beautifully landscaped seven-acre portion of a 16-acre site.
The site’s prime location on Pascack Road ensures easy access via the Garden State Parkway and offers proximity to Paramus’ shopping, healthcare and community services. This development reflects Brightview’s commitment to delivering exceptional senior living experiences with an emphasis on hospitality, personalized care and engaged lifestyles.
The Groundbreaking Ceremony will feature remarks from local leaders and Brightview executives, a ceremonial golden shovel moment, and a celebratory luncheon reception at a nearby restaurant for attendees. The event will also include remarks from Bergen County Executive James J. Tedesco III, representatives from the Paramus Mayor’s Office, Town Council, Department of Buildings, and other key community figures, alongside Brightview’s real estate, development and leadership team members.
Brightview Joy’s Farm Golden Shovel Groundbreaking Ceremony Event Details:
733 Pascack Rd, Paramus, NJ, 07652
Friday, July 11, 2025
10:00 AM – 11:00 AM
Speeches at 10:15 AM
Outdoor refreshments will be served.
Reception to follow at Bacari Grill from 11:30 a.m. - 1:00 p.m.
800 Ridgewood Rd, Township of Washington, NJ 07676
About Brightview Senior Living: Brightview Senior Living builds, owns, and operates award-winning, vibrant senior living communities in eight states along the East Coast: Connecticut, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. We offer senior Independent Living, Assisted Living, Enhanced Care, and Wellspring Village?, a specialized neighborhood for people living with Alzheimer’s disease and other forms of dementia.
Each of our Brightview Senior Living communities focuses on five elements of wellness which we call SPICE: Spiritual, Physical, Intellectual, Cultural, and Emotional. Our amenities and programs encourage active senior living communities and development in these areas, keeping residents active and healthy.