THE BALLANTINE IN NEWARK’S HISTORIC IRONBOUND OVER 50% LEASED
Developers Launch a New Resident Shuttle to Newark Penn Station to Enhance Commuting Convenience
NEWARK, NJ, September 24, 2025 – Shorewood Real Estate Group announced today that more than 50% of the 280 residences at The Ballantine, the new luxury apartment community on the former Ballantine Brewery site in Newark’s historic Ironbound neighborhood, have been leased.
With rental activity thriving, new residents are moving in quickly, bringing energy and life to the striking six-story building, reports The Marketing Directors, the exclusive marketing and leasing agent at The Ballantine. To better serve its growing community, the development team recently launched a complimentary shuttle to Newark Penn Station, providing residents with convenient access to Manhattan and the broader New Jersey and regional rail network.
The Ballantine, which debuted earlier this year at 80 Freeman Street, offers a mix of well-appointed studios to two-bedroom residences, modern amenities, and 2,600 square feet of retail space. Monthly rents start from $2,145 with grand opening incentives of up to two months free. Homes are available for immediate occupancy.
“The Ballantine brings modern urban living to the northern edge of Newark’s Ironbound, a neighborhood full of energy and character,” said Larry Davis, CEO of Shorewood Real Estate Group, which partnered with Bridge Investment Group on the project. “Residents can enjoy the Ironbound’s renowned Portuguese, Brazilian, and Spanish restaurants, local bakeries, cultural festivals, and more. With the new shuttle to Newark Penn Station, commuting to New York City is even more convenient, and we’re excited so many people are choosing to make this contemporary building their home.”
Designed by Minno & Wasko Architects, with landscaping by Melillo Bauer Carman, The Ballantine features thoughtfully designed apartments with premium finishes including 9-foot ceilings, luxury plank flooring, custom closets, in-home washers and dryers, and smart lock systems. Kitchens include stainless steel appliances, Silestone countertops, full-height tiled backsplashes, and soft-close cabinetry. Bathrooms feature porcelain tile floors, Silestone vanity countertops, and full-height ceramic tiled walls. Select residences also offer private patios or terraces.
The indoor and outdoor amenities are designed to enhance residents’ lifestyles and include concierge services, a rooftop deck with lounge seating and New York City views, and a courtyard with BBQs and dining spaces. Additional highlights include a fitness center, yoga studio, game room with multi-sport simulator, co-working areas, resident lounge, pet spa, bike storage, and onsite parking with EV charging stations.
The Ironbound: Newark’s Culinary and Cultural Heart
The Ballantine’s location immerses residents in one of Newark’s most vibrant cultural and culinary neighborhoods. Ferry Street and surrounding streets feature fine dining and delicious ethnic cuisine. Beyond its renowned food scene, the Ironbound offers local parks, boutique shops, and a strong sense of community. Convenient access to Newark Penn Station, major highways, and Newark Liberty International Airport provides seamless connectivity to the broader New York metropolitan area and beyond.
From Brewery to Modern Living at The Ballantine
Founded in 1840, The Ballantine Brewery was a cornerstone of Newark’s industrial history and one of America’s oldest beer brands. P. Ballantine & Sons produced millions of barrels annually, employing thousands until the brewery ceased operations more than half a century ago. The Ballantine family’s 1885 urban mansion has been restored and reopened to the public as part of the Newark Museum of Art, while the former four-story brewery building and adjacent parking lot were redeveloped by Shorewood Real Estate Group for modern residential use.
Shorewood obtained the rights to use the Ballantine name, now owned by Pabst Blue Ribbon, and incorporated thoughtful tributes to the brewery’s history throughout the property. Curated artwork and design elements in amenity spaces reflect the site’s industrial heritage while embracing modern aesthetics.
For more information or to schedule a private visit to experience the furnished model homes and amenities, please visit www.TheBallantine.com or call 973.845.8080. The onsite leasing office is located at 80 Freeman Street, Newark, NJ 07105.
About Shorewood Real Estate Group
Shorewood Real Estate Group is a vertically integrated real estate investment platform specializing in the acquisition, financing, and development of institutional quality assets in high-growth markets in the eastern U.S. Shorewood provides integrated and innovative solutions to maximize the long-term value of real estate assets.
About The Marketing Directors
The Marketing Directors is a renowned development advisory firm with over forty years of experience working exclusively on behalf of real estate developers to design, market, and sell residential homes. The Marketing Directors team is a collective of strategic thinkers, market experts, and trusted partners. Headquartered in New York with offices and sales teams active across North America, The Marketing Directors has helped clients successfully sell-out hundreds of new developments accounting for more than $30 billion in total sales.