sohoConcept & PeraDesign Mark Milestone Anniversaries in Paramus
(PARAMUS, NJ/NYC) October 16, 2025 -- Design professionals from across the tri-state area gathered on October 9 at PeraDesign’s Paramus showroom to celebrate milestone anniversaries for two leading furniture brands, sohoConcept (25 years) and PeraDesign (10 years). The exclusive event brought together industry leaders and local dignitaries for an evening of networking and inspiration.
Among those in attendance were Jennifer van Dam, Vice President of Fundraising for the Paramus Chamber of Commerce, and Paramus Councilmember Alfredo Nadera, who joined industry leaders in recognizing the contributions of both companies to the local business community and the broader design industry.
The evening featured a keynote by marketing expert and author Stacey Cohen, whose presentation, “Branding – Standing Out When Others Are Blending In,” offered actionable strategies for building visibility, influence, and stronger professional connections.
“Bringing together industry leaders to share ideas and celebrate design innovation was the perfect way to mark these milestones,” said Eris Alkan, President of PeraDesign. “sohoConcept and PeraDesign have always been about merging style, function, and lasting quality, and this event reflected that vision.”
Those who missed the event are invited to visit sohoConcept’s Paramus location at 695 NJ-17 and their New York City showroom at 229 East 58th Street, to learn more about ongoing anniversary specials.
sohoConcept
Founded in 2000, sohoConcept (a registered trademark of BNT Furniture Inc.) has become synonymous with contemporary furniture excellence across North America. Known for its clean-lined, durable, and high-quality pieces, the brand serves both contract and residential clients with versatile furnishing systems built for longevity and refined simplicity. www.sohoconcept.com
PeraDesign
Founded in 2015, PeraDesign has established itself as a leading force in high-end contemporary furniture. Infusing traditional craftsmanship with advanced manufacturing techniques, the brand offers elegant, customizable pieces with a signature rounded aesthetic. www.peradesign.com
Photo caption: (Left to right) Eris Alkan, President, PeraDesign; Jennifer Van Dam, Vice President of Fundraising, Paramus Chamber of Commerce; Alfredo Nadera, Paramus Councilmember