AMERICAN DREAM WELCOMES THREE NEW RETAIL DESTINATIONS: ARABIAN OUD, ROLIFE AND ROWAN
EAST RUTHERFORD, NJ (November 13, 2025) – American Dream continues to expand its world-class retail lineup with the addition of three distinctive new stores – Arabian Oud, Rowan and Rolife – each offering guests a unique and elevated shopping experience.
Arabian Oud, the world’s largest Arabian fragrance retailer, brings its rich heritage of craftsmanship and luxury to American Dream. The new location offers a carefully curated selection of perfumes, oils, and exclusive collections that reflect evolving consumer preferences for authenticity and sophistication. With over 1,200 stores across 37 countries, Arabian Oud continues to lead the global fragrance industry, offering a premium, immersive experience that celebrates Arabian artistry and tradition.
Rowan redefines ear piercing as a safe, celebratory, and empowering experience. Every piercing is performed exclusively by licensed nurses using hypoallergenic jewelry, ensuring comfort and care. Rowan’s mission is to make every milestone special—whether it’s a first piercing, a family celebration, or a moment of self-expression.
Rolife offers an imaginative world of creativity and craftsmanship with its range of DIY kits, 3D wooden puzzles, mechanical assembly models, and IP trendy toys. Designed by Robotime under the Rolife, ROKR, and Rowood brands, the store caters to hobbyists, collectors, and anyone seeking thoughtful, hands-on experiences and memorable gifts.
“These three additions showcase American Dream’s commitment to offering a diverse mix of brands that bring creativity, culture, and craftsmanship together,” said Adam Petrick, Chief Marketing Officer of American Dream. “From the art of fine fragrance to the joy of self-expression and hands-on design, each of these retailers enhances our guests’ experience in a unique way.”
American Dream continues to set the standard in retail, offering something for every shopper. Since last holiday season, American Dream has added new stores, including Card Vault by Tom Brady, Bandai Namco, Steve Madden, rag & bone/Miramar, Iris Galerie, Arabian Oud, Rolife, Rowan, Claire’s and more. Abercombie and Fitch is expected to open soon, while ALO is also slated to open this holiday season, with an anticipated late December arrival. These additions enhance an already impressive retail collection featuring flagship locations of Altar’d State, Alexander Wang, Amouage, Balenciaga, Bape, Canada Goose, Dolce & Gabbana, Ferrari, Foot Locker, Gentle Monster, Hermes, Saint Laurent, Tiffany & Co. and Zara.
The property also boasts the only US locations for The ADdress, Arabian Oud and E.P. Yaying, as well as the only New Jersey locations for Aland, Alexander Wang, Amouage, BAPE, COS, Couture Kids, Ferrari, Gentle Monster, Iris Galerie, Jonathan Adler, Saks Fifth Avenue and TimeVallèe.
American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, (a fine-dining Italian restaurant), and more.
For more information about American Dream’s retail offerings and upcoming store openings, visit www.americandream.com
.ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands, including the NBA, WWE, Club World Cup, Coca-Cola, the New York Giants, Nintendo, Dragon Ball, the Jonas Brothers, Tom Brady, Kendrick Lamar & SZA, MrBeast, and more.