ALO OPENS AT AMERICAN DREAM
EAST RUTHERFORD, NJ (December 19, 2025) – American Dream continues to expand its world-class retail lineup with the addition of ALO, a luxury lifestyle brand with a mission to raise the vibration of the world through movement, mindfulness, and intention.
A worldwide leader in luxury wellness, ALO is known for studio-to-street wear designs that fuse the functionality of performance apparel with the sophistication of high fashion, all with innovative signature fabrications and exceptional fits. ALO’s expansive ecosystem includes community fitness classes, run clubs, wellness walks, breathwork, meditation, and beauty and self-care practices, and a digital fitness studio that makes VIP training accessible to all.
“ALO is a natural and exciting addition to American Dream’s portfolio of premium brands,” said Adam Petrick, Chief Marketing Officer of American Dream. “Their commitment to mindfulness, wellness, and building meaningful real-life community aligns perfectly with our vision for creating spaces where people can connect, recharge, and experience culture together. We’re proud to welcome a brand that shares our belief in elevating both personal well-being and the health of our broader community.”
American Dream continues to set the standard in retail, offering something for every shopper. ALO joins recent additions, including Abercrombie and Fitch, Arabian Oud, Rowan and Rolife. Since last holiday season, American Dream has also welcomed new stores, including Card Vault by Tom Brady, Bandai Namco, Steve Madden, rag & bone/Miramar, and more. These additions enhance an already impressive retail collection featuring flagship locations of Altar’d State, Alexander Wang, Amouage, Balenciaga, Bape, Canada Goose, Dolce & Gabbana, Ferrari, Foot Locker, Gentle Monster, Hermes, Saint Laurent, Tiffany & Co. and Zara.
The property also boasts the only New Jersey locations for Aland, Alexander Wang, Amouage, BAPE, COS, Couture Kids, Ferrari, Gentle Monster, Jonathan Adler, Saks Fifth Avenue and TimeVallèe.
American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, (a fine-dining Italian restaurant), and more.
For more information about American Dream’s retail offerings and upcoming store openings, visit www.americandream.com.
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands, including the NBA, WWE, Club World Cup, Coca-Cola, the New York Giants, Nintendo, Dragon Ball, the Jonas Brothers, Tom Brady, Kendrick Lamar & SZA, MrBeast, and more.