AMERICAN DREAM ANNOUNCES DREAM FAN FEST
A 39-Day World Cup Celebration Featuring Live Performances, Giveaways and Celebrity Appearances
EAST RUTHERFORD, NJ (April 7, 2026) – American Dream announces Dream Fan Fest, a 39-day World Cup celebration featuring viewing parties, original programming, celebrity appearances, brand activations, concerts, water park parties, and more. Additional details will be announced in the coming weeks.
Dream Fan Fest positions American Dream as one of the only destinations in the region activating for the full duration of the tournament, delivering daily, best-in-class programming alongside its premier hospitality, entertainment, and retail offerings.
“This is a once-in-a-generation opportunity for our region, and American Dream will be at the center of off-the-pitch activity,” said Adam Petrick, Chief Marketing Officer of American Dream. “From gameday hospitality to non-matchday experiences, we are creating memorable moments for millions of visitors from around the world. Unlike traditional fan fests, we will activate for the entire tournament in a climate-controlled environment with unmatched programming.”
The celebration will span the entire property, with programming distributed across multiple venues.
Guests can attend daily viewing parties enhanced by brand activations, live entertainment, and celebrity appearances. The property, in partnership with FIFA, will also offer thousands of parking spaces on match days.
American Dream’s 250 retailers, 65 dining venues, and more than 30 attractions will participate. Its 11 full-service restaurants will offer curated menus and host gameday hospitality experiences for fans, brands, and partners. Key venues, including The Rink, Dream Live Performing Arts Center, Expo Center, and DreamWorks Water Park, will host live performances, concerts, and postgame events.
Several recent and upcoming additions further strengthen the property’s connection to the global game. Adidas has opened its U.S.-exclusive soccer-focused flagship store, while The Messi Experience - honoring global icon Lionel Messi - is slated to debut soon. The property is also home to The Soccer Factory, a museum celebrating Diego Maradona, along with numerous other sports, luxury and lifestyle brands.
In collaboration with the Hispanic Chamber, 1,000 New Jersey small businesses will have the opportunity to showcase their products and services at La Plaza de Fútbol.
In the lead-up to the tournament, American Dream will host a series of marquee moments, including giveaways and special events, culminating with the FIFA World Cup Trophy Tour by Coca-Cola at The Rink on June 3 and 4.
For more information, visit: www.americandream.com/dream-fan-fest
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands, including the NBA, WWE, Club World Cup, the New York Giants, Nintendo, Dragon Ball, the Jonas Brothers, Tom Brady, Kendrick Lamar & SZA, MrBeast, and more.