AMERICAN DREAM ANNOUNCES PROGRAMMING FOR DREAM FAN FEST
39-Day World Cup Celebration to Feature Celebrity Appearances, Live Entertainment, Viewing Parties, Giveaways, and More
EAST RUTHERFORD, NJ (May 27, 2026) – American Dream today announced an exciting lineup of programming for Dream Fan Fest, a 39-day celebration surrounding the World Cup featuring viewing parties, live entertainment, celebrity and costume character appearances, brand activations, youth soccer clinics, giveaways, and more. Participating partners include U.S. Soccer, adidas, New York Giants, New York Jets, New York Mets, Red Bull New York, Gotham FC, retired U.S. Men’s National Team players Geoff Cameron and Brek Shea, Sesame Workshop, iHeartRadio, New York Cosmos, New Jersey Youth Soccer, Marcus Samuelsson, Consulate of Mexico in New Brunswick and others.
Throughout the tournament, official match broadcasts will air across the property, with marquee viewing experiences and daily programming centered at The Rink @ The Arena.
“We are thrilled to unveil a dynamic lineup of programming that will position American Dream as the premier destination in the region to watch and celebrate the tournament,” said Adam Petrick, Chief Marketing Officer of American Dream. “From gameday hospitality to immersive fan experiences beyond the matches, we are ready to welcome and entertain millions of visitors from around the world.”
Dream Fan Fest establishes American Dream as the only destination in the region activating for the full duration of the tournament, delivering daily, world-class programming in a climate-controlled environment alongside premier hospitality, entertainment, dining, and retail offerings.
Programming throughout The Arena will be complemented by food and beverage offerings from American Dream’s restaurants, while DJs, live entertainment, and giveaways amplify the energy throughout each day.
Admission is free on non-match days, and parking on those days will be available at standard American Dream rates.
Key programming moments include:
U.S. Soccer Day on June 25 – an official Team USA watch party featuring U.S. soccer activations and giveaways.
adidas Kick-off hosted by Lulu and Lala featuring giveaways and a mariachi band before the opening match between Mexico and South Africa on June 11.
USA Watch Party with retired U.S. Men’s National Team players Geoff Cameron and Brek Shea on June 12
Sesame Street Learn & Play Sunday featuring costume character appearances, with Elmo and Cookie Monster joining the action on the field in The Arena on June 14
Gotham FC Takeovers featuring youth clinics and photo opportunities with the championship trophy on June 17 and June 24
Good Vibes with media personalities Lulu and Lala on June 11, 17, 18, 21 (Family Day with American Dream character appearances and parade), 29, and July 1
Eight youth soccer clinics hosted by Red Bull New York on June 14, 18, 20, and 28, and July 8, 12, 16, and 18
Five pregame parties with iHeartRadio and DJ Prostyle, including guest appearances by DJ Envy, on June 19, 26, July 2, 3, and 10
New York Giants Day on June 19
Sweden Watch Party with Marcus Samuelsson and MarcusLive! on June 20
New York Jets on June 23 will have the team’s interactive fan experience – Jets Fest, featuring inflatable obstacles, interactive games, and giveaways.
New Jersey Youth Soccer Day on July 11
Programming will also take place in Court A, featuring DJs, dance performances, trivia contests, and cultural activations, highlighted by a special two-day New York Cosmos activation on June 11 and 12 showcasing rare Pelé memorabilia.
Additional programming and special appearances will be announced in the coming weeks and throughout the tournament.
On matchdays, American Dream offers the closest parking and easiest pedestrian access to the stadium via two connected pedestrian bridges, providing fans with a seamless gameday experience.
The property will also serve as a central gathering destination for supporters and federations from participating nations, hosting pre-match celebrations and fan events throughout the tournament. On match days, The Arena will feature ticketed food and beverage experiences, while American Dream’s 105 dining options - including 11 full-service restaurants - will welcome fans from around the world.
For more information, visit: www.americandream.com/dream-fan-fest
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands.