Just in Time for Holiday Shopping: Six New Stores Debut at Westfield Garden State Plaza
From National Apparel and Lifestyle Brands to a Beloved Local Bakery, a New Wave of Retailers Is Coming to the Area’s Leading Shopping Center
Paramus, NJ – Westfield Garden State Plaza, a destination for fashion, dining, and entertainment located in Bergen County, is unveiling six new stores this fall. These exciting additions will give guests even more ways to shop, celebrate and connect, from thoughtful holiday gifting ideas to new food and entertainment concepts designed to be enjoyed with friends and loved ones.
“There’s a real energy at Westfield Garden State Plaza right now, and these new openings add even more reasons for people to visit,” said Sue Newsom, Vice President, Shopping Center Management at Westfield Garden State Plaza. “By the end of this fall, we’ll have welcomed more than 15 new stores in 2026, including nationally recognized brands and standout New Jersey businesses. That mix is what makes GSP special, and we’re excited to carry this momentum into 2027.”
The following stores are opening their doors to customers this fall:
MINISO – This Asian lifestyle brand has built a loyal global youth following with its mission to create store experiences that are fun and full of discovery. From playful characters to everyday essentials with a creative twist, the MINISO store features a wide variety of products at an affordable price point that spark joy and inspire a sense of wonder in your daily life. When you visit the new store, make sure you look for the cheerful penguin mascot of MINISO, PenPen, waddling on store posters and products. The new MINISO store opened October 3 and is located on Level 2 near E.A.K Ramen.
Liv Breads – Inspired by the bread and pastry cultures of Europe, Liv Breads opened in downtown Millburn, New Jersey in 2018 and is now bringing its in-demand, artisan bakery and coffee bar concept to Westfield Garden State Plaza. Liv Breads specializes in slow-fermentation wild yeast sourdough breads, laminated pastries, and tender buns, cakes, and cookies, all made from scratch. Their bakery menu is complemented by sandwiches, salads, and spreads crafted to showcase their daily breads and highlight high-quality, seasonal ingredients. Guided by traditional culinary techniques, quality ingredients, and a thoughtfully curated coffee program, Liv Breads has become a destination for those seeking memorable food made with care and respect for the craft. Liv Breads will open in early November on Level 2 near Kura Sushi.
Thirdlove? – Thirdlove was founded on the simple idea that women deserve underwear designed around their bodies, without having to choose between comfort and style. The female-founded intimates brand offers elevated essentials including bras, underwear, activewear, sleepwear and loungewear. Thirdlove’s obsession with the perfect fit led to the invention of the half cup and their in-store experience comes complete with a team of expert stylists who can help guests find their perfect fit with ease. Opening in late October, Thirdlove will be located on Level 2 near Neiman Marcus.
Escapology – Escapology is a unique, immersive, and always private escape game where players are gathered inside a themed room and must complete their mission before time runs out. Stepping inside a real-life adventure, visitors must find hidden clues, crack codes, and solve puzzles to make an escape. Each game blends cinematic design, teamwork, and suspense for an unforgettable adventure—perfect for friends, families, and team-building activities. Opening in mid- November on Level 2 near AMC Theatres, Escapology will feature a holiday-themed escape room perfect for creating seasonal memories.
Paul Fredrick – Offering fine American-made menswear, Paul Fredrick specializes in thoughtfully designed clothing that blends classic craftsmanship with a modern point of view. With inspired colors, eye-catching patterns, and a wide range of sizes, Paul Fredrick makes refined items for the discerning man. A commitment to quality underlies everything Paul Fredrick makes. The company’s Perfect Fit Guarantee promises customers will look and feel their best, or they’ll make it right. Paul Fredrick is anticipated to open at the end of November on Level 2 near H&M.
Levi’s – Iconic denim brand Levi’s is set to open on Level 2 near Macy’s in early December. The full-service store will offer customers a unique opportunity to connect with the popular brand that epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s? jeans have become one of the most recognizable garments in the world, capturing the imagination and loyalty of people for generations.
These upcoming new shops join recently opened retailers that are attracting strong customer traffic, including:
Edikted - This women's fashion brand inspired by runway trends and street style, opened its first New Jersey store on Level 2 near Nordstrom. Popular among Gen-Z shoppers, Edikted offers a wide selection of seasonal collections, including graphic tees, low-rise denim, cargo pants, and statement layering pieces, all at accessible price points.
DIGISO - Asian beauty & lifestyle retailer DIGISO is now bringing the latest in Korean beauty, Japanese lifestyle products, trend-driven gifts, collectibles, and Asian snacks to Westfield Garden State Plaza. With a carefully curated assortment focused on quality, innovation and authenticity, DIGISO creates an immersive and inspiring shopping experience centered on discovery, self-care, and everyday joy. DIGISO is located on Level 1 near the Food Court District.
Blue Bottle Coffee – The first New Jersey location for Blue Bottle Coffee is brewing a range of Blue Bottle coffee and espresso beverages alongside a selection of culinary items. Guests can enjoy the new Kyoto-Style espresso cold drinks menu, featuring the Kyoto-Style Vanilla Bean Shakerato and Espresso Tonic, as well as favorites like the New Orleans-Style iced coffee, made with coffee, chicory, and a touch of sweetness. Blue Bottle’s Signature Blends whole-bean coffees and a curated selection of merchandise are also available for purchase. Blue Bottle Coffee is located on Level 2 near Nordstrom.
To learn more about Westfield Garden State Plaza’s new retail offerings, visit the Westfield Garden State Plaza website here.
About Westfield Garden State Plaza
Westfield Garden State Plaza (GSP) is the ultimate destination for fashion, dining and entertainment located just minutes from Manhattan. Anchored by Neiman Marcus, Nordstrom and Macy's, the property features over 230 fashion stores which include Abercombie & Fitch, JD Sports, Vuori, and Zara, complemented by the center’s luxury district, which is home to Burberry, Ferragamo, Gucci, and many more. Lifestyle and tech stores include among others, Apple, Razer, and Tesla, alongside more than 40 unparalleled dining choices, anchored by The Capital Grille, Eddie V’s, and Fogo de Chao. The center’s approximately 20 million visitors can also enjoy some of New Jersey’s best entertainment under one roof, including a 16-screen AMC Theater, Power Up Arena, and Go Playland.
GSP is easily accessible by public transportation or car and is conveniently located at the intersections of Route 4 and Route 17, and is close to the Garden State Parkway. The center offers year-round free parking.