Advance Realty Investors Breaks Ground on New Retail Component At Bedminster Village Square
Pierson Commercial Named Exclusive Retail Leasing Agent for 19,240 Square Feet of New Retail Space Along Route 206, with Delivery targeted for 2027
BEDMINSTER, N.J. - October 13, 2026 - Advance Realty Investors has broken ground on 19,240 square feet of retail space across four buildings at Bedminster Village Square, a mixed-use village center located at 1420 Route 206 in Bedminster. Pierson Commercial Real Estate LLC has been retained as the exclusive retail leasing agent for the development, with Robert Mackowski, Director, leading the assignment.
The retail component is the latest phase of Advance Realty Investors’ transformation of its longtime Route 206 campus. Freshpet recently opened its 30,000-square-foot global headquarters at the campus after relocating from Secaucus, a project named NAIOP New Jersey’s 2026 Office Deal of the Year. Advance’s plans also include enhancements to the existing office space, additional landscaping and new pedestrian connections to Bedminster’s extensive hike-and-bike and open-space network.
“Bedminster Village Square is uniquely positioned to draw on the strengths of its location, established employment base and surrounding community,” said Alex Cocoziello, Chief Investment Officer of Advance Realty Investors. “A carefully selected mix of retail, dining and services will build on those fundamentals while creating a walkable mixed-use environment that serves the people who work here as well as the broader Bedminster community.”
The retail buildings are located at the signalized intersection of Route 206 and Advance Drive. Buildings 1 and 2 contain approximately 5,770 square feet each and frame a central courtyard with outdoor seating. Buildings 3 and 4 contain approximately 3,850 square feet each and feature adjoining patios. Buildings 1 and 2 can be demised, all spaces can accommodate venting for food uses, and outdoor seating is available throughout the development. Delivery is targeted for 2027.
Pierson Commercial is currently in discussions with a mix of local and national operators, including breakfast, brunch and midday food concepts. The leasing strategy is focused on creating a complementary tenant mix of food and beverage, medical and physical therapy, boutique fitness, wellness and everyday service uses.
The project is positioned to serve a substantial daytime population at an intersection with more than 350,000 square feet of office space and over 1,000 employees. AT&T’s regional campus contains 229,999 square feet directly across Route 206, while Advance Realty’s four office buildings add 121,857 square feet at Bedminster Village Square. Bedminster Public School, the township library and municipal buildings are nearby, and the Far Hills train station is approximately 1.5 miles north.
“Bedminster Village Square presents a unique opportunity to create a true retail destination within an established business and civic center,” said Robert Mackowski, Director at Pierson Commercial. “Our approach is to curate a complementary mix of food, wellness, medical and service uses that meet the everyday needs of employees, residents and visitors while also creating a strong sense of place. The early interest from both local and national operators reflects the strength of the location and the demand for new retail in this market.”
The signalized intersection provides access from both directions on Route 206, along with rear access from Route 202. Route 206 carries 28,376 vehicles per day at the site, according to NJDOT. Median household income is $159,010 within three miles and $170,608 within five miles. Parking is planned to support both retail and restaurant uses.
About Pierson Commercial Real Estate LLC
Established in 2011, Pierson Commercial is a leading retail-focused commercial real estate brokerage and advisory firm providing a full range of acquisition, disposition and leasing services. Headquartered in Marlboro, N.J., with an office in New York City, the company’s broad client base encompasses institutional property holders and multi-faceted real estate developers, as well as approximately two dozen regional and national retailers with growth strategies targeting New Jersey. Pierson Commercial’s retail leasing and property marketing assignments span more than 7 million square feet across major downtown redevelopments, ground-up new construction and existing retail shopping centers.
About Advance Realty Investors
Advance Realty Investors, one of New Jersey’s most established and active real estate development and investment firms, has acquired and developed more than 30 million square feet of commercial, residential, industrial, retail, and mixed-use assets since its founding in 1979. Today, Advance maintains a diversified portfolio spanning more than 20 million square feet, with a primary focus across Northern and Central New Jersey. For additional information, visit www.advancere.com.