Landmark Property Reborn in the Heart of this Hudson Riverfront City
Opens with On-Site Sales Gallery and Fully Furnished Model Homes Styled by Serena & Lily

HOBOKEN, N.J., October 13, 2021 – Wonder Lofts, the new upscale condominium conversion of Hoboken’s historic Wonder Bread factory, circa 1909, has officially launched sales, delivering one of the most unique and luxurious housing experiences on New Jersey’s Hudson River Gold Coast. 

The landmark property debuts with an on-site sales gallery and fully furnished models styled by Serena & Lily’s team of expert design advisors.  The models accurately display how Wonder Lofts separates itself in the Hudson County market by blending large homes with interior and outdoor spaces more commonly found in townhome living with the many advantages of a modern condominium building featuring world-class amenities and hotel-inspired services.

In conjunction with the sales opening, which comes after an overwhelmingly successful preview period that resulted in 40% of the homes sold, a full website has launched at where prospective buyers can schedule a private tour of the building’s model homes.  

Wonder Lofts was envisioned as the residential successor to one of Hoboken’s most recognizable and historically significant sites. With pitch-perfect restoration and a design focused on style, comfort, and room for growth, this boutique offering features a sophisticated collection of 83 expansive two-, three-, four- and five-bedroom floor plans with an impressive 1,200 to 2,700 square feet of soaring living space. Uniquely, every home includes a parking space in the secured onsite garage and significant private outdoor space ranging up to 1,900 square feet.  Many of the outdoor spaces feature views of the Manhattan skyline. 

“This is one of the most highly-anticipated residential sales openings on the New Jersey Gold Coast in recent memory,” said Robert Fourniadis, Senior Vice President – Residential of Prism Capital Partners, which developed Wonder Lofts in partnership with Angelo Gordon and Parkwood Development.   “Interest has been high from buyers on both sides of the Hudson River, particularly those who originally set their sights on townhomes and brownstones and were excited to find they could receive a comparable amount of living space at Wonder Lofts while also enjoying modern amenities, considerable outdoor space and historic charm.”

Steeped in Tradition, Curated for Modern Living 

The extraordinary design touches of the original Wonder Bread factory, which once churned out fresh bread from the 1910s to the 1960s, have been preserved in the contemporary redesign.  The original brick detail, archways, high ceilings, large windows, a smokestack, and a water tower were all meticulously restored, and such modern additions as a façade of glass and light grey aluminum add to and accentuate the restored original structure. The community also includes a newly constructed five-story building located across the street, which is home to fifteen of the residences, several of which include private yards.

Dramatically reimagined for residential use, the homes at Wonder Lofts blend the preserved original architectural features and charm with contemporary finishes and functionality, including large window façades that bathe the homes in natural light, smart home entry systems, well-appointed designer kitchens and baths, abundant storage, and walk-in closets.  Many homes also feature spacious multi-functional dens/home offices.  Perhaps most unique for the New York metropolitan area are the suburban-sized kitchens and living rooms, laundry rooms with high-end appliances, cabinetry, and utility sink; workspaces, and the private outdoor living areas found in the homes.

Magnificent Amenities for a Fully Realized Lifestyle

Living at Wonder Lofts includes enjoying 14,400 square feet of shared indoor and outdoor amenities for an elevated lifestyle. The highest rooftop, with its stunning 360-degree views of the Manhattan skyline, all of Hoboken and beyond, is a beautifully landscaped patio lounge featuring an infinity-edge swimming pool with lounge chairs, a circular outdoor bar underneath the restored water tower, gas barbeque grills, and abundant dining and lounge seating areas with a fire pit.

An indoor residents’ lounge on the second floor features a large and elegant living room that opens to a lushly landscaped, outdoor terraced patio and garden with seating areas.  A floor-to-ceiling brick, double-faced fireplace separates the living room from an open concept dining room and entertainment kitchen, and an adjacent billiards and game room. 

Families will appreciate the building’s children’s playroom, complete with padded floors, bean bag seating, toys, and books, as well as a fully equipped children’s art center ideal for fostering individual and group creativity and fun.  A full gym equipped with the latest cardio and strength training equipment and a separate fully equipped yoga/flex studio will keep residents healthy in body and mind.  There’s also a screening room with couch seating.

The building also boasts of a two-story lobby with an attended concierge, a large residents lounge with fireplace and co-working/study area, a secure onsite parking garage with electric car charging stations and pet grooming area that will provide a pleasant space for residents to pamper their furry family members.

The Center of it All

Located at 720 Clinton Street, Wonder Lofts places residents in the heart of Hoboken, bringing within easy reach all that the dynamic, family-friendly hamlet on the Hudson River is known for. With its tree-lined streets dotted with historic brownstones; an eclectic offering of neighborhood shops, restaurants, and nighttime haunts; numerous parks, beautifully landscaped waterfront featuring majestic Manhattan skyline views; and proximity to Manhattan enhanced by PATH and Ferry service, this pedestrian-friendly town has matured from a convenient commuter starting point for singles and couples to a nesting ground for growing families.

Homes at Wonder Lofts are priced from $1.2 million for two-bedroom residences, $1.57 million for three-bedroom homes, $2 million for four-bedroom floor plans and $2.39 million for five-bedroom homes, with initial occupancy scheduled for late 2021.  Prospective buyers can visit or call 201-526-4040 to schedule a preview appointment.

Wonder Lofts owes its breathtaking blend of industrial history and modern elegance to a team of professionals including two award-winning and renown design firms, Hoboken-based MVMK Architecture + Design who served as the project architect, and Manhattan-based Workshop/APD who served as the interior designer.  These firms collaborated with an ownership team consisting of Prism Capital Partners, Angelo Gordon, and Parkwood Development and its exclusive sales and marketing agent CORE in creating the vision of a wonderful community that is now a reality.

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