2023 Girl Scout Cookie Season Begins in Northern New Jersey Fueling the Next Generation of Female Entrepreneurs


The Girl Scout Cookie Program is the largest girl-led entrepreneurial program in the world

Riverdale, N.J. – January 23, 2023 – Girl Scouts of Northern New Jersey, the preeminent leadership development organization for girls in Bergen, Morris, Passaic, Sussex, and northern Warren counties, announces the kickoff of their 2023 Girl Scout Cookie Season. From now through April, consumers can support the world’s largest entrepreneurial program for girls by purchasing their favorite cookies, including familiar favorites such as Thin Mints?, Samoas?, Tagalongs? and AdventurefulsTM, and this year’s new Raspberry Rally, a thin, crispy cookie infused with raspberry flavor and dipped in chocolaty coating. The Girl Scout Cookie Program helps fuel entrepreneurship and helps girls gain valuable online and in-person business skills that last a lifetime.

Every purchase from Girl Scouts of Northern New Jersey’s annual Girl Scout Cookie Program helps local girls earn some of the funding needed to participate in unique and amazing experiences, while learning five essential life skills: Goal Setting, Decision Making, Money Management, People Skills, and Business Ethics. Fueling adventures throughout the year, the Girl Scout Cookie Program enables girls to explore what interests them, discover their passions, and take action on issues they care about as well as fund service projects, troop travel and summer camp.

“We are thrilled to usher in another exciting Girl Scout Cookie Season and look forward to the leadership skills and entrepreneurial opportunities the program affords our Girl Scouts while reuniting North Jersey residents with the cookies they love,” said Sandra A. Kenoff, President / CEO, Girl Scouts of Northern New Jersey. “With a delicious line-up of new varieties and old favorites ready for purchase, we are eager to continue to teach the next generation of female entrepreneurs the skills necessary for their future success.”

Further enhancing the entrepreneurial spirit of the program, Girl Scouts’ newly updated Financial Literacy badges also offer entrepreneurial playbooks for every age level. From the Cookie Goal Setter badge earned as a Daisy to the Entrepreneur Accelerator for girls in high school, the Girl Scout Cookie Program teaches girls financial literacy, planning, budgeting, teamwork, innovative thinking, and confident decision making.

This Girl Scout Cookie Season, customers can order cookies for themselves or donate cookies to local causes by placing orders with Girl Scouts in person for local delivery or online through the Digital Cookie? platform for direct shipment or local delivery. While customers can order all their familiar favorites in person or through Digital Cookie, limited quantities of this season’s newly released Raspberry Rally are available online for shipment only.

Additionally, this April, many Girl Scouts will continue to run outdoor cookie booths —a longstanding Girl Scout tradition that serves to teach young girls valuable sales and business skills. Consumers can use the Cookie Finder to locate a booth near them.

How To Purchase Girl Scout Cookies This Season:

If you know a registered Girl Scout, reach out to her to find out how she’s selling cookies.

You can also text COOKIES to 59618 to be among the first to receive information about Girl Scout Cookies and to find out about other exciting Girl Scout news.

Beginning February 27, enter your zip code into the Girl Scout Cookie Finder at www.girlscoutcookies.org to find a booth near you.

The last day to purchase cookies is April 30, 2023.To learn more about the Girl Scout Cookie Program visit: www.gsnnj.org/CookieProgram.

About Girl Scouts of Northern New Jersey

Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them.

Girl Scouts of Northern New Jersey serves girls ages 5-18 in Bergen, Morris, Passaic, Sussex, and northern Warren counties, bringing the Girl Scout Leadership Experience to more than 17,200 girls and nearly 9,700 adult members. Girl Scouts of Northern New Jersey is committed to providing a welcoming and inclusive environment for every girl and her family.

To learn more about Girl Scouts of Northern New Jersey or to volunteer, reconnect, donate, or join, visit www.gsnnj.org and stay connected by following GSNNJ on Facebook, Instagram, LinkedIn, and Twitter.

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