Northstar Travel Group Promotes Mary Pat Sullivan to EVP of Marketing

Rutherford, New Jersey – January 23, 2023  – Northstar Travel Group (“Northstar”), the largest information services, data, events, and marketing solutions company focused exclusively on the travel industry, has promoted Mary Pat Sullivan to the position of Executive Vice President of Marketing for the Travel Group.

Sullivan was most recently Senior Vice President of Marketing for the Retail Travel Group at Northstar.

In her new role, Sullivan will be responsible for developing and executing the marketing strategy and vision for the Travel Group. She will oversee strategy and direction for Travel Weekly, TravelAge West, TravelPulse, the Information Products Group, Events and Audience Marketing.  She will also collaborate with brand and marketing leaders to foster the marketing vision and strategy for the BTN Group, Burba Hotel Network, and Phocuswright, as well as corporate marketing strategy and needs.

”Mary Pat brings 35 years of passion for and market knowledge of the travel industry to this role. She will work closely with me and with all the brand leaders to ensure all core brands and events are dominant leaders in their respective markets and are maximizing all growth opportunities,” said Bob Sullivan, Chief Commercial Officer/President of Northstar Travel Group. “In her expanded role she will work to ensure the continued evolution of our brand positioning and unique customer facing opportunities, events, partnerships, and new products.”

Sullivan been an active part of Northstar for more than two decades as a consultant to the retail brands and has been leading the retail group marketing strategy as SVP of Marketing since August of 2021.

“Mary Pat’s experience and knowledge of the travel industry and our brands is unparalleled.  We are thrilled to have her in this expanded role helping to drive our growth,” said Jason Young, CEO, Northstar Travel Group.

Sullivan started her travel career in 1988 as a beat reporter covering Mexico for Tour & Travel News and has remained an active part of the travel industry since that time in media, event and consulting roles always immersed in the travel advisor and supplier community.

“I am thrilled to expand my role at Northstar and within the travel industry. We, as a company, are dedicated to bringing the travel community together for mutual success through digital media, events, research and thought leadership, and it is truly a privilege to work with these leading brands at this incredible time in our industry,” said Mary Pat Sullivan.

About Northstar Travel Group

Northstar Travel Group is the leading information services, event, data, and marketing solutions company serving the global travel industry. Northstar’s extensive audience covers all segments of travel, including leisure, business, meetings, sports, incentives, hospitality, and travel technology. Northstar is also the majority shareholder in Inntopia, the leading e-commerce software, marketing cloud, and business intelligence company serving the mountain destination, golf, activities, and hospitality markets. Based in Rutherford, NJ, the company has five offices across the U.S., UK, and Singapore. For more information about Northstar’s solutions, audiences, and brands, visit Northstar Travel Group is owned by funds managed by EagleTree Capital.

About EagleTree Capital

EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 40 private equity investments and over 80 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit or find EagleTree on LinkedIn.

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