Southern California Jewelry Brand gorjana to Debut First New Jersey Store in Westfield Garden State Plaza

Opening December 2, gorjana Will Bring Effortless, Laid-Back Styles and Stunning Diamonds to Paramus’ Premier Shopping Center
PARAMUS, N.J. - NOVEMBER 1, 2023 - gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its national retail expansion with the opening of its first store in the state of New Jersey.

Located within Westfield Garden State Plaza, the 800-square-foot store will open its doors on Saturday, December 2. Westfield Garden State Plaza shoppers will soon be able to shop the nationally-recognized brand’s popular designs, ranging from plated to fine necklaces, earrings, bracelets and more. 

“The Northeast has been such an incredible home for gorjana as we continue to turn our SoCal styles into bi-coastal signatures,” said Gorjana Reidel, Co-Founder. “We look forward to joining the incredible Westfield Garden State Plaza and Paramus communities just in time for the holiday season.”

Located in one of the largest and most historic shopping centers in North Jersey, gorjana – Garden State Plaza will put the Southern California brand alongside other upscale, in-demand retailers and restaurants, as the shopping center continues to evolve as one of the area’s leading lifestyle and shopping destinations. gorjana will be located on Level 2 near Macy’s.

“We are thrilled to welcome gorjana to our shopping destination as they bring their West Coast style to New Jersey,” said Wesley Rebisz, Senior General Manager of Westfield Garden State Plaza. “Their jewelry designs are a perfect complement to our retail mix, and I am confident our shoppers will enjoy gorjana’s personalized retail experience.”

When gorjana – Garden State Plaza officially opens its doors, shoppers will be immersed in a welcoming coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots. Light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline create the perfect backdrop to gorjana’s elevated yet effortless designs.

gorjana’s forthcoming New Jersey opening comes on the heels of a year of impressive growth and expansion for the brand, with 60 stores across the country. With an ever-growing collection of timeless designs ranging from plated to fine jewelry, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary engraving for online orders.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is proud to partner with local charities in each of its locations. Local nonprofit organizations in New Jersey are encouraged to complete a donation request form for efforts that support the local community.

For more information on gorjana and its Westfield Garden State Plaza store, please visit:

Westfield Garden State Plaza Address:

One Garden State Plaza Pkwy

Paramus, NJ 07652


gorjana is a Southern California-based jewelry brand known for its effortless and laid-back style, with a wide assortment of pieces ranging from necklaces and earrings to bracelets and rings, as well as fine jewelry. Perfect for dressing up or down, gorjana offers pieces in both gold plating and solid gold, with an expanding collection of fine materials including diamonds, opals, sapphires, emeralds, turquoise, and more. gorjana was founded in 2004 on the apartment floor of husband and wife duo Jason and Gorjana Reidel, who would fulfill orders from their living room and drive thousands of miles selling the collection. In 2007, the brand opened its first office and ten years later, its first storefront in Laguna Beach. Since its founding, gorjana has grown into a multi-million dollar business that is still owned and operated by the couple today. For more information on gorjana, visit


Westfield Garden State Plaza (GSP) is the ultimate destination for fashion, dining and entertainment located just minutes from Manhattan. Anchored by Neiman Marcus, Nordstrom and Macy's, the property features the Luxury Collection of Shops and premium fashion district alongside the best brands in every retail category and includes Louis Vuitton, Gucci, Tiffany & Co.,Burberry, Versace, Tory Burch, BOSS, Tesla, ZARA, NARS, Fabletics, and Apple. Approximately 20 million shoppers per year enjoy an unparalleled shopping and dining experience, personalized services and amenities at GSP.

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