JERSEY CITY, NJ, May 2024 – Atlas, a new offering of upscale rental homes and five-star amenities, has quickly become somewhat of an icon in Jersey City’s Bergen-Lafayette, the re-energized neighborhood bordering Liberty State Park.

The 24-story property has become a testament to the high appeal of Bergen-Lafayette, a complete lifestyle neighborhood that features modern homes, desired retailers and a great location.  More than 50% of the 169 upscale homes at Atlas have been leased just months after its official opening earlier this year, clear evidence of the attractiveness of one of Jersey City’s residential treasures.

The building represents a collaboration between Alpine Residential and Fields Grade, known for their commitment to enriching Bergen-Lafayette with new residential buildings and supportive street-level retail space. Its leasing program and management is handled by Alpine’s affiliated management company, South Oxford Management.

“We’ve always believed in the untapped potential of Bergen Lafayette,” said Todd Schefler, Managing Partner of Alpine Residential. “With the success we have experienced to date, it’s clear the public believes in this neighborhood too.  To lease this many homes – this quickly -- speaks volumes about the interest in the location, residences, and overall lifestyle we are offering at Atlas.”

Located 270 Johnston Avenue,  Atlas lies in a neighborhood that has been celebrated for its vibrant art scene, walkability, and numerous restaurants, bars, shops, and parks.   Inside the building, the development partners have boosted the sense of liveliness residents enjoy with the debut of a full suite of modern amenities.

The thoughtful package of amenities is highlighted by a top-floor that features a Sky Lounge, demonstration kitchen and game room – all with incredible New York City views.  Health conscience residents greatly appreciate the state-of-the-art fitness facility equipped with Cross-Fit and cardio machines, while remote and hybrid workers make great use of the building’s co-working spaces with private offices.  There’s also conveniences that include concierge service, bike storage, and an enclosed parking garage.  Another unique amenity at Atlas is TULU, an on-demand smart rental store for high-quality household and lifestyle products.

Outside, Atlas offers a roof deck featuring a pool, grilling stations and al fresco dining areas.  There is also ground-level retail space that will house Eggs Up, a bagel cafe.

Inspired Homes

Designed by MHS Architecture and featuring interiors by GRT Architecture, Atlas draws inspiration from the neighborhood's post-industrial roots while engaging with the Jersey City waterfront and the New York City skyline.  The collection of residences blends luxury and functionality. Oversized windows with complimentary treatments frame stunning views, while luxury plank flooring, custom modular closets, in-home washer and dryer, remote thermostats, and smart lock entry doors enhance the living experience. Kitchens feature Quartz countertops, full-height tiled backsplashes, and stainless-steel Energy Star? appliances. Well-appointed baths are adorned with Quartz countertops, full-height tiled showers and tubs and Kohler fixtures.  Select homes have double vanities.

Atlas features well-appointed studios, one-, two- and three-bedroom residences.  Many homes feature private balconies that extend the living spaces outdoors while maximizing uninterrupted views of the Statue of Liberty, Liberty Harbor, Liberty State Park, and the Manhattan skyline. 

Monthly rents start at $2,679 with limited-time grand opening incentives of up to two months free on select homes. 

Art of Living

Atlas seamlessly integrates into Jersey City's cultural fabric by showcasing a thoughtfully curated collection of artwork throughout the property, exclusively created by local Jersey City artists. This diverse compilation celebrates the immigrant experience in contemporary American art. On the 24th floor, these artistic expressions beautifully complement the breathtaking Hudson River views, creating a visual masterpiece for residents to enjoy.

A Celebrated Neighborhood

Lying just west of Downtown Jersey City, Bergen-Lafayette has benefited from significant investment and city-backed infrastructure improvements, including the extension of Jersey Avenue for pedestrians, bicyclists and vehicular traffic that have created better connections to downtown, while existing light rail service links the neighborhood to PATH trains and ferry terminals and ultimately, Manhattan.

For outdoor recreation, Liberty State Park offers a green oasis in the middle of the metropolis with more than 1,200 acres of open space, a two-mile waterfront promenade, an outdoor performance area, and a restaurant with sweeping views of the Hudson River, Manhattan skyline and Statue of Liberty. The park also offers a full-service marina, ferry service to Manhattan, charter boat excursions and maritime sightseeing tours.  Also anchoring the neighborhood is the Liberty Science Center with its ever-evolving interactive museum experience, and future SciTech Scity.

For more information on Atlas and to schedule a private visit to tour the building’s furnished model homes and amenities, please call 201.904.4198 or visit 

About Aline Residential

Alpine Residential is the development division of Beachwold Residential.  Beachwold Residential, which has a 40-year history, is a privately-owned real estate company that controls 67 properties and nearly 16,000 multi-family units in New Jersey, Connecticut, Virginia, Georgia, Florida, Texas and Tennessee. The managing partners of Beachwold are Gideon Friedman and Amir Hazan.

Alpine Residential, formed in 2019, includes William Rosato and Todd Schefler as managing partners. The four managing principals are based in the same offices in New York City. Some of the principals, senior management and other employees have been working together in different capacities for over 22 years.

In their careers, Todd and Bill have developed in excess of $2 billion of real estate including over 3,000 multi-family units. The Alpine Residential portfolio consists of 2,152 units ranging from developments in the approvals process to completed sites. Alpine has 295 units under construction in the Bergen Lafayette neighborhood of Jersey City with an additional 500 to begin construction in the second quarter of 2024.

About Fields Grade

Fields Grade is a full-service real estate development company based in Jersey City, New Jersey, founded by Greg Russo and brothers James and Robert Caulfield.  Greg Russo is a real estate development and finance veteran with extensive experience in the development of multifamily housing projects over the past 25 years. Greg has completed the development and financing of more than 8,000 units and $5 billion worth of projects in New York, New Jersey, and Connecticut.

James and Robert Caulfield, formerly of Fields Development Group, specialize in the entire spectrum of development and construction. Since Fields Development’s inception in 1999, the company grew to include an in-house construction division, Fields Construction Company, providing construction services to customers throughout the Tri-State area. Fields Grade fosters a cohesive and comprehensive approach for clients, with the ability to combine construction expertise with a developer mindset.

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