Three Bergen County Dads Transform a 20-Year Friendship into Entrepreneurial Success
Stevens Demorcy, Michael Trotman, and Lee Valentin Launch Hammer & Nails Men’s Luxury Grooming Lounge in Ridgewood
Stevens Demorcy, Michael Trotman, and Lee Valentin first crossed paths more than two decades ago, bonding over their passion for technology and innovation while advancing their careers in the bustling IT world of Manhattan. Through the years, one persistent frustration kept resurfacing—the antiquated and inefficient barber shop experience. They often joked about the dreaded "mental waitlist," an outdated system held only in the barber’s mind, leading to endless waiting and lost family time spent sitting anxiously for their turn.
As life evolved, the trio found themselves deeply rooted in Bergen County, juggling thriving IT careers and growing families. Despite these changes, their vision for a better grooming experience remained strong. Determined to revolutionize the industry, they transformed their lifelong dream into reality.
After careful planning and dedicated effort, Demorcy, Trotman, and Valentin proudly opened Hammer & Nails - the second luxury grooming lounge in New Jersey - strategically positioned on Route 17 South in Ridgewood. Remarkably, they achieved this significant milestone while maintaining their full-time jobs, proving that genuine passion and strong teamwork can conquer even the most demanding schedules.
Hammer & Nails isn’t simply another grooming shop - it’s a groundbreaking concept setting new standards in men’s self-care. The Ridgewood location offers a sophisticated yet welcoming atmosphere, providing premium grooming services using high-quality, non-toxic products. Guests enjoy precision haircuts, revitalizing skincare treatments, soothing hot-towel shaves, expert beard grooming, and exceptional hand and foot care - all designed specifically for men to relax, recharge, and look their absolute best.
Their decision to invest in the rapidly expanding grooming market has already paid dividends, especially in the Northeast, where self-care is increasingly prioritized. With the U.S. grooming industry valued at nearly $50 billion in 2023, the entire region - from Connecticut to New Jersey and Long Island - is experiencing significant growth. Don Yurick, Hammer & Nails’ Northeast Area Representative, highlights the franchise’s surging popularity and invites those interested in opportunities to reach out at don@hngrooming.com.
For Stevens Demorcy, Michael Trotman, and Lee Valentin, Hammer & Nails Ridgewood represents more than just a successful business venture—it’s a testament to enduring friendship, unwavering vision, and the belief that exceptional grooming shouldn’t cost you precious family time.
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