STOP & SHOP SURVEY FINDS CHAMPGNE IS STILL THE TOAST OF THE TOWN FOR NEW YEAR’S EVE

Survey Responders Would Rather Reduce Stress Than Get Back Into The Gym, and 58% of People Have A New Year’s Eve Resolution To “Eat Healthier”

December 20, 2023 – New Year’s Eve resolutions are looking a little different this year, as a recent survey commissioned by Stop & Shop found. The survey, which more than 500 people across Massachusetts, Rhode Island, Connecticut, New York and New Jersey responded to looked at New Year’s Eve resolutions, traditions, and celebrations as folks usher in 2024.

The survey found that:

58% of respondents have a New Year’s resolution to eat healthier;

39% of respondents want to reduce stress while 27% want to get back into the gym;

49% of people will be purging all the junk food in their home;

46% will observe “Dry January” in 2024.

The survey also found that more than 51% of people still toast with champagne as the ball drops each year, and an overwhelming 66% will be hosting a small gathering at their home this year. And what will they be serving? Either pigs in a blanket (36%) or a cheese board (31%). Most also said that their first meal of 2024 will be leftovers from the night before (33%), rather than coffee (24%).

“The most surprising result to us was that people would rather reduce their stress levels than get back into the gym,” said Stop & Shop Registered Dietitian, Emily Hayes. “We are happy to see that people are prioritizing their mental health in 2024, knowing this helps support overall wellness. No matter what your decision is for New Year’s and beyond, Stop & Shop has a variety of products available for your celebration and to start the New Year off right. “

With nearly 400 locations across the Northeast plus convenient options for delivery & pickup, Stop & Shop can help you get ready for any kind of New Year’s Eve gathering this year, whether big or small. Stop & Shop offers shoppers access to licensed Registered Dietitians, for free, who are committed to supporting customers with eating healthy on a budget, losing and keeping off weight, planning meals, managing diseases through eating, and much more. Stop & Shop dietitians are also curating lists of great options for healthier packaged snacks, mocktails/non-alcoholic drinks, and meal planning atwww.stopandshop.com/pages/dietitian-your-healthy.

About Stop & Shop

A neighborhood grocer for more than 100 years, Stop & Shop is focused on delivering a wide assortment of fresh, healthy options at a great value through strong weekly sales and everyday low prices. Its new GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose however they want to shop - whether it's in-store or online, which offers both delivery and same day pickup. The company is committed to making an impact in its communities by fighting against hunger, supporting our troops and through overall incredible acts of care. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs more than 54,000 associates and operates nearly 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit www.stopandshop.com.