SOCCER-FOCUSED FLAGSHIP ADIDAS STORE OPENS AT AMERICAN DREAM
EAST RUTHERFORD, NJ (January 30, 2026) – As the global soccer universe prepares to descend on the region this summer for FIFA World Cup 2026, American Dream officially opened the first US-only, soccer-focused flagship adidas store yesterday, further cementing the destination’s position as a premier hub for sports, culture and entertainment.
Highlighted by an immersive, soccer-driven retail experience that spotlights the sport’s culture through premium footwear, performance apparel, and exclusive collections, the new adidas store will feature gear for everyone from the most avid soccer fans to the game’s newest supporters.
“As excitement around the World Cup continues to grow, American Dream is proud to welcome adidas and a store concept that celebrates the global passion for soccer,” said Adam Petrick, Chief Marketing Officer of American Dream. “This opening reinforces our commitment to bringing iconic brands and culturally relevant experiences to our guests, especially as the world turns its attention to the global game.”
The store offers an immersive retail experience where sport meets style, featuring premium athletic footwear, performance gear, and adidas Originals all in one place.
The first 200 visitors to the store received a custom adidas Zine filled with exclusive content, World Cup schedules, and other surprises. After the initial opening, a grand opening celebration will take place on February 25, with athlete appearances and additional details to be announced.
The adidas opening is part of a broader slate of World Cup-related programming and activations planned at American Dream in 2026, further establishing the property as a premier gathering place for sports fans and global events.
For more information about American Dream’s retail offerings and upcoming store openings, visit www.americandream.com
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, Ninja Kidz Action Park, Sesame Street Learn & Play, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR. American Dream also hosts major events and activations in partnership with celebrities and leading brands, including the NBA, WWE, Club World Cup, Coca-Cola, the New York Giants, Nintendo, Dragon Ball, the Jonas Brothers, Tom Brady, Kendrick Lamar & SZA, MrBeast, and more.
Photos Credit: American Dream
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