Brightview’s Joy’s Farm Welcome Center Opens in Paramus

Senior Living community to offer Independent, Assisted, Memory Care apartments 

Paramus, NJ (February 17, 2026) – Brightview Senior Living, a leader in the senior living industry that builds, owns, and operates communities where associates and residents thrive together, announces the opening of its Joy’s Farm Welcome Center in Paramus, NJ. Located at 733 Pascack Road, the Welcome Center provides visitors a chance to meet the expert, caring associates with more than 25 years of experience who will care for the residents at Brightview Joy’s Farm. 

The Welcome Center will showcase future amenities – including resort-style services, chef-prepared meals, designer apartments, daily wellness programs, transportation, and 24/7 safety and security. Residents will also enjoy a theater, pub, fitness center, game room, outdoor dining, and more – making Brightview Joy's Farm a premier destination for seniors seeking an enhanced lifestyle in North Jersey.

"Our Joy's Farm community marks an exciting chapter for Brightview, with it being only a few miles away from our Brightview Paramus community," said Alnica Moore, Executive Director at Brightview Joy’s Farm. "Having served families in this region for more than a decade, we understand what matters most to local seniors and their loved ones. We're neighbors who have earned the trust of this community, and Joy's Farm allows us to bring our proven approach to senior living to even more families. We're thrilled to create another exceptional community where residents can thrive!”

Brightview's flexible rental model allows residents and their families to pay month-to-month, eliminating the pressure of long-term financial commitments. The community will offer 175 apartment homes – 93 Independent Living, 40 Assisted Living, 16 Gallery Assisted Living, and 26 Memory Care. 

Independent Living residences provide a solution for those seeking freedom from daily chores such as cooking, cleaning, and laundry.

Assisted Living provides compassionate support for residents who need help managing medications, navigating mobility challenges to ensure safety and peace of mind.

Gallery Assisted Living features luxury, independent-style apartment homes with one- and two-bedroom options, full designer kitchens and baths, and personalized concierge services for a refined, elevated living experience.

Wellspring Village? empowers residents living with Alzheimer's and other dementias to maintain their independence within a secure, purpose-built environment. The neighborhood features SafelyYou, Brightview's advanced fall management program that uses AI technology and clinical oversight to proactively detect and respond to falls.

Brightview is nationally recognized for its workplace culture, ranking on the 2025 Great Place to Work? and Fortune 100 Best Companies to Work For? lists, and earning #1 on Fortune's Best Workplaces in Aging Services?. Brightview's philosophy is simple: a great place to work is a great place to live.

To schedule a tour of Brightview Joy’s Farm or explore career opportunities, visit www.BrightviewJoysFarm.com.

About Brightview Senior Living: Brightview Senior Living builds, owns, and operates award-winning, vibrant senior living communities in eight states along the East Coast: Connecticut, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. We offer senior Independent Living, Assisted Living, Enhanced Care, and Wellspring Village?, a specialized neighborhood for people living with Alzheimer’s disease and other forms of dementia.

Each of our Brightview Senior Living communities focuses on five elements of wellness, which we call SPICE. Spiritual, Physical, Intellectual, Cultural, and Emotional. Our amenities and programs encourage active senior living communities and development in these areas, keeping residents active and healthy.