Big SNOW, North America’s Only Indoor Ski Attraction, Reopens Memorial Day Weekend
EAST RUTHERFORD, NJ (May 2022) – Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center providing guests with year-round winter indoors, today announced it will reopen on Friday, May 27 from 1:00 P.M. – 9:00 P.M.

Just in time for Memorial Day Weekend, the venue will host a snow-studded Beach Party, including DJ entertainment, live ice-sculpting, complimentary photo shoot sessions and an opportunity to meet and ride with athletes from Burton. Guests can also expect door prize giveaways throughout the day, including 50% off return visit vouchers.

“We are excited to reopen Big SNOW to guests this Memorial Day Weekend,” said Trish McLeod, Director of Resorts Marketing & Sales, SNOW Partners. “We thank our visitors and team for their patience as we’ve worked diligently to resume the full operation of the facility. We are appreciative of all the hard work that has gone towards this reopening and look forward to welcoming guests back to our slope where we offer endless winter fun right here in New Jersey.”

As a thank you for combatting last September’s fire, Big SNOW’s ceremonial “first chair” will honor representatives from various responding fire departments. The venue will also offer discounted tickets to responding firefighters and their families interested in hitting the slopes this summer.

“We are tremendously thankful for the quick response and efforts made by the local fire departments last fall,” continued McLeod. “These complimentary tickets are just a small token of our appreciation. At Big SNOW, every day is a snow day, so we hope to see local firefighters and their families cool off and hit the slopes this summer.”

Ideal for first-timers or those just looking to keep their ski skills intact this summer, Big SNOW offers Snow Day packages that provide everything needed to enjoy a day on the snow. Packages include ski/board rental, outerwear, complimentary access to Terrain Based Learning skills areas and a team of dedicated instructors. This summer also marks the return of Camp BIG’s Summer Series – a four-day camp designed for children ages 5-12 to level-up on their ski and snowboard skills. Participating campers will receive continuous supervision with personalized on-snow instruction, complimentary ski or snowboard equipment rental and outwear rentals, as well as, slope access tickets, daily snacks and a goodie bag.

For more information, guests can visit, or keep up with Big SNOW on Facebook and Instagram @bigsnowad.

About Big SNOW American Dream

Big SNOW American Dream is North America’s first real-snow, year-round, indoor ski and snowboard resort, and the perfect place to learn to ski where every day is a snow day. Located adjacent to the New Jersey Meadowlands Sports Complex within the American Dream retail and entertainment center, Big SNOW provides ideal snow conditions year-round within climate-controlled slopes. A 180,000 square-foot snow center offering varied experiences for all skill levels and ages, Big SNOW is equipped to assist guest with a variety of on-snow experiences from professional and student training, family ski vacation preparation, corporate team building, private lessons, children’s instructional programs and more. In addition to its slopes, Big SNOW will also offer guests a world-class ski and snowboard retail experience featuring the latest in ski and snowboard hardgoods and apparel through the Shop at Big SNOW. Big SNOW is operated by New Jersey-based SNOW Operating, who also own and operate Mountain Creek Resort in Vernon, NJ. For more information, visit 

About American Dream

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit or find us on Instagram @americandream and TikTok @americandream_official.   

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