ADVANCE REALTY INVESTORS CUTS RIBBON, THROWS BLOCK PARTY MARKING GRAND OPENING OF THE WYLDES IN HARRISON, NJ
Day-Long Celebration Officially Introduces 399-Home Property To Harrison’s Flourishing Riverbend District
HARRISON, N.J., October 12, 2023 – Advance Realty Investors, the prominent Bedminster, NJ development firm and a key player in shaping Harrison’s thriving residential landscape, hosted a day-long celebration recently to mark the opening of The Wyldes. This new collection of expansive rental residences and next-level amenities is located at 1100 South 5th Street in the town’s thriving Riverbend District.
Advance kicked off the festivities with a morning ribbon cutting ceremony attended by Harrison municipal officials to unveil the striking five-story property, the third residential offering Advance has introduced to the Riverbend District located next to the Harrison PATH station. The milestone moment comes just five months after The Wyldes launched leasing to the public, with an impressive 50% of its 399 homes now leased and nearly 150 residents moved in. The Marketing Directors serves as the building’s marketing and exclusive leasing agent.
The appeal of The Wyldes can be attributed, in part, to a critical choice Advance made before breaking ground in 2021.
“We made the decision that the building design we had wouldn’t meet the market,” said Peter Cocoziello, the firm’s founder, CEO and president. “The market conditions are really the driving force and with COVID, we decided parking would go underneath and we would create these wonderful open spaces. It’s really a tribute to the design team that you have this kind of open space,” he said, referring to the property’s impressive 45,000 square feet of outdoor green space that includes two landscaped courtyards, a pool, and a sky deck.
Following the ribbon cutting, the celebration moved to the neighborhood’s outdoor pocket park for an evening block party that brought together residents from all four Riverbend District rental properties and the wider Harrison community. The atmosphere was electrified with live music, featuring both a jazz band and a reggae band, which had partygoers swaying to the rhythm throughout the night. An array of mouthwatering options from multiple food and beverage trucks satisfied every palate, while a whimsical photo booth experience added an extra element of fun and memorable snapshots. The party also featured representatives from the New York Red Bulls, providing attendees with an opportunity to connect with their local sports community.
Advance Realty Investors has been a driving force in Harrison's remarkable transformation, guiding its transition from a former manufacturing town into a vibrant and highly sought-after residential hub. At the core of this revitalization is The Riverbend District, a visionary 35-acre canvas meticulously crafted to harmonize contemporary residential properties and scenic open space along the banks of the Passaic River. Slated to encompass approximately 3,800 residential homes and 100,000 square feet of commercial and retail spaces upon completion, the Riverbend District symbolizes a beacon of modern urban living. The Wyldes represents the latest chapter in this transformative endeavor, joining the ranks of Advance’s previously completed Steel Works and Cobalt Lofts properties, collectively delivering more than 900 residences to the neighborhood.
“It has been extremely rewarding to see the growth of the Riverbend District, which has not only become one of the most desirable neighborhoods in Harrison, but in all of Hudson County,” said Dan Cocoziello, Principal and COO of Advance Realty. “The Wyldes reaffirms our dedication to this neighborhood, presenting yet another cutting-edge residential property that caters to the needs and lifestyle of today’s discerning renters while also enriching the broader Harrison community. We extend our sincere appreciation to Mayor Fife, as well as all the municipal officials and agencies for their support in bringing our vision to life.”
“On behalf of Mayor James Fife and the entire Town Council, the Planning Board, the Zoning Board, and the Construction Code department, I welcome The Wyldes to Harrison,” said Harrison Council President James P. Doran. “There are 400 units in this complex which brings us to a total of 4,500 new units in our community and we’ve welcomed every single person that’s rented or bought. You bring life to Harrison. I thank the developers for their foresight. The Cocoziello family has done a great job.”
Apartments Designed to Spread Out
Designed by MHS Architecture, The Wyldes features a collection of well-appointed studios, one- and two-bedroom homes priced from the mid-$2,000s and offered with limited-time Grand Opening incentives including up to two months free rent.
With most homes offering 10’ ceilings and select loft residences offering 13’ ceiling heights, homes with oversized Pella windows maximizing natural light, and with most providing balconies or expansive terraces, the spacious apartments at The Wyldes allow residents to spread out and enjoy their surroundings while fully embracing the benefits of indoor-outdoor living. Modern finishes and appointments include luxury plank flooring, Bosch in-home washer/dryers, integrated millwork home office nooks with floating shelving in most homes, along with kitchens offering GE stainless steel appliances, designer cabinetry and quartz countertops.
Lush Green Retreats
The Wyldes thoughtfully integrates urban living with natural tranquility, offering an expansive 45,000 square feet of outdoor green space. The Sky Deck, a landscaped rooftop boasting breathtaking views of downtown Manhattan and the Newark skyline, features a bar with TVs, multiple firepits, sun loungers, and barbecues with inviting outdoor dining areas. For a more intimate setting, the Greene treats residents to a landscaped courtyard with lounge seating, TVs, firepits, sun loungers, ping pong, and a cozy screening area. With the summer in full swing, The Pool offers a lively courtyard, complete with a resort-style infinity-edge pool featuring in-water chaise lounges, firepits, sun deck, and additional barbecues and outdoor dining areas.
Indoors, The Wyldes caters to every resident’s needs with a robust suite of amenities that allow for relaxation, socialization, exercise, and remote work. Two lobbies greet residents with double-height lounges and a coffee station. In The Kitchen, a commercial-grade demonstration kitchen, Advance is collaborating with bwè kafe and Hudson Table, two Hudson County culinary hotspots, to offer residents of the Riverbend District a unique dining experience and fresh, on-the-go breakfast, lunch and dinner options. For entertainment there is the virtual gaming/karaoke room with a mini bar as well as the Pool Hall billiards room with a media lounge and kitchenette offering endless fun. The Garden Bar lounge provides a seamless transition between indoor and outdoor spaces, and The Clubhouse lounge, with its media center, full kitchen, and retractable glass wall, opens to The Pool. For those seeking a perfect blend of work and leisure, The Office and Reading Room library offer flexible co-working spaces, including private offices and conference rooms.
Prioritizing well-being, The Wyldes offers The Gym, a two-story, state-of-the-art fitness center outfitted by Matrix Fitness with specialty trainers, free weights, rower machines, and on-demand virtual cardio workouts and yoga classes, making fitness goals easily achievable.
Additional conveniences and services include on-site covered parking with electric vehicle charging stations, a Pet Spa, resident and bicycle storage, a commercial laundry room and on-demand home essential lending library by TULU.
In the Heart of the Action
Once a manufacturing powerhouse known as The Beehive of Industry, Harrison has been reborn as a dynamic, walkable community teeming with new lifestyle conveniences and services. Anchored by the PATH Station with service to Jersey City, Hoboken, Midtown Manhattan, Lower Manhattan -- just a 20-minute commute away -- and Newark Penn Station, the town has attracted a growing resident base, particularly young professionals who also appreciate its value when compared to neighboring New Jersey Gold Coast locations. The town is closely connected to culture, shopping, dining, and entertainment destinations, with the famed culinary gem the Ironbound neighborhood, Prudential Center and New Jersey Performing Arts Center all just minutes away.
For more information on The Wyldes, visit www.TheWyldes.com. The building’s leasing program is being conducted from an on-site leasing office at 1100 South 5th Street where prospective residents can experience a private journey through the property’s furnished model homes and almost 70,000 square feet of indoor and outdoor amenities.
About Advance Realty Investors
Advance is a leading real estate investment, development and management company based in Bedminster, New Jersey. Since our founding in 1979, our experienced team of professionals have developed and currently own over 20 million square feet of residential, office, industrial, retail, and life-science space. We are passionate about creating and executing projects that exceed expectations, while delivering the highest quality of service from start to finish. Our mission is to create vibrant, sustainable communities that enhance the quality of life for everyone who lives and works in them. We strive to make a positive impact on the environment, economy, and social fabric of our communities. Each project we undertake is completed with superior attention to detail, quality, and sustainability. At Advance, we are dedicated to building a better future, one real estate project at a time. For more information, please visit www.advancere.com
About The Marketing Directors
The Marketing Directors is a renowned development advisory with over 40 years of experience
working exclusively on behalf of real estate developers to design, market, and sell or lease residential homes. The Marketing Directors team is a collective of strategic thinkers, market experts, and trusted partners. Headquartered in New York, The Marketing Directors has helped clients successfully lease a large portfolio in New Jersey. To learn more, visit
https://www.themarketingdirectorsinc.com.
Photo caption: Municipal officials from the Town of Harrison joined principals of Advance Realty Investors to mark the opening of The Wyldes, a new 399-unit rental building located in the town’s thriving Riverbend District.
From Left: Advance Realty Investors Principal and Chief Investment Officer Alex Cocoziello, Harrison Redevelopment Agency Executive Director Gregory Kowalski, Harrison 2 nd Ward Councilwoman Eleanor Villalta, Harrison Council President James Doran, Advance Realty Investors Principal and Chief Operating Officer Daniel F. Cocoziello, Advance Realty Investors Founder, CEO and President Peter Cocoziello, and Harrison 1 st Ward Councilman Jesus Huaranga.
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