Entertainment/Retail Center Lands Another Major Sporting Event
EAST RUTHERFORD, NJ (June 27, 2024) - American Dream, fresh off revealing the world’s first-ever sports residency with the Harlem Globetrotters, proudly announces that it will host another major sporting event: the Arena Football League’s 33rd ArenaBowl Championship Game, set to take place at The Rink on July 19.

The championship game will be the highlight of a three-day series of events that will include various activations, player meet-and-greets and several celebrity appearances.

“We are ecstatic that the Arena Football League has selected American Dream as their host for an exhilarating championship weekend,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “We eagerly anticipate the hard-hitting action that will be felt throughout the center, as a new AFL champion is crowned, and American Dream turns more dreams into reality. This event further demonstrates that American Dream is a sought-after venue for major sporting events, complementing its premier retail, dining and attractions.”

The ArenaBowl joins an impressive list of recent and upcoming sporting events and activations at American Dream. The Globetrotters will host 16 games over 10 days during their residency from August 16-25. Earlier this year, the USA Curling National Championships were held from January 29 to February 4, and the National Basketball Players Association and GLSE Sports produced The Throne – High School Basketball National Championships in March. Other significant events and activations included: Pinstripe Pride – an autograph event in February featuring 60 former and current New York Yankees; NHL Stadium Series – where 19 NHL trophies (all but the Stanley Cup) were on display in the center and were complimented by NHL Esports and street hockey events; and COPA America activations. In December, Saquan Barkley and CC Sabathia hosted 150 kids at Nickelodeon Universe for their holiday caravan.

The ability to host multiple events and the unique setting of The Rink are among the many things that attracted the AFL to American Dream. Arena Football League Chairman Chris Chetty is enthusiastic about the venue's selection and the league's direction, saying, "American Dream embodies the vibrancy and energy that the new AFL stands for. It’s the ideal backdrop for showcasing our revived league to the community and sports enthusiasts worldwide. American Dream not only offers a fantastic setting for our ArenaBowl championship game but also aligns perfectly with our vision of integrating high-energy sports entertainment with family-friendly and community-focused activities.

Tickets are now on sale and can be purchased via


American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3-million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, THE GAMEROOM Powered by Hasbro, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon: Sesame Street Learn & Play and New Jersey Hall of Fame. American Dream's immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys"R"Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, world renowned chef Marcus Samuelsson’s Marcus Live! and the world's first and only "candy department store," IT’SUGAR.

About the Arena Football League:

The Arena Football League (AFL) was founded in 1985 by Jim Foster. It introduced a fast-paced, indoor version of American football, featuring high-scoring games on a smaller field surrounded by padded walls. The league debuted in 1987 and gained popularity through its unique format and fan-friendly atmosphere. The AFL showcased dynamic plays and produced notable players, leaving a legacy of innovation and excitement in indoor arena football. Its resurgence in 2024 promises to take the AFL to new levels, bringing renewed energy and enthusiasm to our fans and the sport while growing its digital footprint globally.

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