HQ PLAZA UNVEILS FULLY RENOVATED SPACES, USHERING IN A NEW ERA FOR MORRISTOWN’S PREMIER MIXED-USE DESTINATION
One-Million-Square-Foot Complex Transformed with Best-in-Class Office, Hospitality, Retail and Dining Experiences
Morristown, NJ - The ownership team of Fisher Development Associates and The Olnick Organization have unveiled the results of a major renovation at HQ Plaza, the 1-million-square-foot complex at the heart of downtown Morristown.
The culmination of a multi-year effort, HQ Plaza’s renovation reintroduces the property as a vibrant hub for office, hospitality, retail, dining, and entertainment, while reinforcing its role as a central gathering place for work, leisure, and community activity.
The newly transformed spaces were formally unveiled at a ribbon-cutting ceremony attended by Morristown Mayor Tim Dougherty, municipal officials, the ownership team, project architect Gensler, representatives of Hyatt Regency Morristown, property manager JLL, and members of the local business and civic community. The event marked a major milestone in HQ Plaza’s ongoing evolution, celebrating both the property’s revitalized design and its continued prominence in Morristown’s downtown core.
HQ Plaza encompasses 650,000 square feet of Class A office space, 100,000 square feet of retail, the 256-room Hyatt Regency Morristown, a 40,000-square-foot Crunch health club with indoor pool, and a 10-screen AMC theater atop a 3,000-space parking garage. The onsite Hyatt, which underwent its own renovation in 2021 and also designed by Gensler, features 31,000 square feet of meeting and conference space with four large ballrooms, 32 flexible conference rooms, and enhanced catering and audiovisual services.
“Repositioning HQ Plaza required a comprehensive approach to design, infrastructure, and tenant experience,” said Brian Fisher, Principal Partner at Fisher Development Associates. “Key components of the property were thoughtfully upgraded to create a workplace and environment that reflects how people want to work, meet, and connect today. The result is a dynamic setting that combines premium office space with hospitality and lifestyle offerings, bringing renewed energy and sophistication to downtown Morristown.”
The newly completed renovation includes a revitalized main concourse linking the office towers and Hyatt, featuring lounge areas, dining, and adaptable workspaces infused with natural light and biophilic design. Enhanced physical and digital wayfinding guides tenants and visitors through collaborative zones, amenities, and conference spaces.
The HQ Garden Lounge transforms a former circulation area into a dynamic environment with seating, translucent daylighting, and integrated hospitality and AV support. Conference rooms, managed with Hyatt-level service, feature transparent walls, large screens, and flexible furniture. Communal tables throughout the concourse support informal meetings and work sessions, fostering an inviting and connected atmosphere.
“HQ Plaza now offers a truly integrated environment for tenants, visitors, and the surrounding community,” said Seth Schochet, CEO of The Olnick Organization. “From the modernized concourse and office spaces to the expanded dining and public areas, the complex brings together work, hospitality, and local culture. Its location within walking distance of Morristown’s lively downtown and robust restaurant scene, with convenient public transportation access, also provides employers with a unique advantage in attracting top-tier talent.”
The reinvention also extends outdoors, where a 50,000-square-foot public plaza has been redesigned to accommodate tenant and community events, complementing HQ Plaza’s new dining lineup, which includes Sushi Lounge, Parkside Tavern, and Masseria by Joe Cetrulo along Speedwell Avenue. The restaurants now activate the exterior streetscape with outdoor seating, further connecting HQ Plaza to Morristown’s bustling downtown and vibrant street life.
“The reopening of HQ Plaza marks a bold new chapter for a landmark that has long stood at the heart of Morristown,” said Mayor Tim Dougherty. “With thoughtfully redesigned spaces, exciting new dining experiences, and vibrant, welcoming public areas, HQ Plaza has been reimagined to meet the needs of our community. This transformation reinforces its legacy as a central gathering place for residents, professionals, and visitors alike. I’m proud to celebrate this important milestone with our town and excited for what the future holds.”
Building on the project’s vision, Gensler, the esteemed architectural firm, worked closely with the ownership team to shape a design inspired by Morristown’s active street life and the evolving connection between workspace and community.
"The transformation of this space for HQ Plaza creates yet another asset for the town where both tenants and community can enjoy a flexible and adaptive environment. The lounge was designed to be HQ Plaza’s hub of activity and experience, whether it be impromptu or purposeful,” according to René Cruz, Project Director at Gensler.
HQ Plaza’s physical transformation coincides with a period of strong leasing momentum.
“Over the past three years, more than 225,000 square feet of new leases have been signed at the complex, including 23 new tenants that have moved in or are scheduled to move in by 2026,” reports Robert Donelly, Jr., Vice Chairman of Cushman & Wakefield, who serves as the leasing agent for HQ Plaza’s office space. “In the past year alone, 14 new leases totaling more than 100,000 square feet have been signed, further enhancing HQ Plaza’s evolving office and retail environment.”
Among them, KPMG has expanded its footprint, adding approximately 10,000 square feet on the ground floor in addition to the 66,000 square feet it leased earlier this year. KPMG plans to build enhanced conference facilities to support collaboration, bringing its total HQ Plaza presence to approximately 76,000 square feet when it moves in next year.
Centrally located along the Morristown Green, HQ Plaza offers direct access to New Jersey Transit, a diverse array of retail and dining, and the area’s historic and residential neighborhoods, further solidifying its role as a defining presence in one of New Jersey’s most dynamic suburban downtowns.
For more information on HQ Plaza, visit www.hqplazamorristown.com. For office leasing inquiries, contact Robert Donnelly Jr., Vice Chairman, Cushman & Wakefield, at Robert.DonnellyJr@cushwake.com. For retail leasing inquiries, contact Thomas Donovan, President & Owner, Donovan Realty & Development, at TDonovan@DonovanRealtyGroup.com.
About The Olnick Organization
The Olnick Organization has been a cornerstone of commercial, residential, and hospitality development in the New York area for over 70 years. It continues to build on its legacy of creating high quality, transformative projects. The company builds in a manner that invigorates surrounding neighborhoods, with an emphasis on superior asset management and property management. This tradition has spanned generations to enable the Olnick Organization to own, develop, and manage thousands of residential units and millions of square feet of commercial space throughout New York, New Jersey, Boston, and Florida. www.olnick.com.
About Fisher Development Associates
Fisher Development Associates is a real estate and management organization founded over 50 years ago and is a recognized leader among residential, office, and mixed-use owners in the tri-state area. With decades of experience and having developed thousands of luxury apartments and millions of square feet of Class A office and commercial space, Fisher Development Associates has a renowned reputation as a trusted expert in the industry. For more information about the firm, please visit www.fisherdev.com.
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