Play It Again Sports Celebrates the Grand Opening of its First Location in Paramus, New Jersey on June 4 with Weekend Long Deals and Giveaways

Local Entrepreneur Opens New Resale Concept, Providing Venue for Local Families and Athletes to Buy & Sell Quality Used Sports and Fitness Equipment at a Discount

Paramus, NJ (May 28, 2026) – Play It Again Sports, the leading family sporting goods resale concept, has announced the grand opening of its new location in Paramus, New Jersey located at 308 Route 4. The brand provides athletes of every age a place to sell their quality used sports and fitness equipment including football equipment, baseball gloves and bats, hockey gear, golf clubs, soccer gear, lacrosse equipment, Peletons, bikes, benches, weights and more.

A favorite among families, the new Play It Again Sports in Paramus will buy, sell and trade quality used sports and fitness equipment. Play It Again Sports is part of Winmark - the Resale Company, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone?. 

Meet the Owner

Owner Noam Fox discovered the idea for his business in an unexpected moment, while helping his aunt and uncle clean their home. They uncovered nearly new sporting equipment that their family had long outgrown, and Noam hated the thought of it going to waste. Realizing there was strong demand for gently used gear in the community and inspired by the success of Play It Again Sports, he saw an opportunity to bring the concept to Paramus. Noam shifted his focus from real estate to becoming a full‑time retailer, embracing the challenge of building the store from the ground up. Noam has enjoyed stocking the inventory, connecting with customers, and looks forward to opening the doors to his new store.

“I am excited to introduce the first Play It Again Sports location to the Paramus community and create a destination where local families, athletes and fitness enthusiasts can buy, sell and trade quality sports and fitness equipment,” said Noam Fox, owner of the new Play It Again Sports store in Paramus. “I am also looking forward to building relationships with local summer camps, youth leagues and sports teams to help keep players equipped and active throughout the year and becoming a trusted resource for the community.”

Beginning Thursday June 4 and throughout the weekend, owner Noam Fox is inviting guests to stop into the store to experience the following:  

Thursday June 4

· Opening Line Giveaway: First 25 people in line will receive a $25 Play It Again Sports gift card (*one gift card per household)

· Enjoy complimentary Krispy Kreme donuts in the morning*

· Enjoy complimentary cholent in the evening*

· Put your sports knowledge to the test during the evening Sports Trivia Game Night for a chance to win exciting prizes

Friday June 5

· Enjoy complimentary donuts and coffee in the morning*

· Enter the "Name That Athlete" Baby Photo Wall and guess the pro from their childhood photo to win a prize,

· Enter the “Spin the Wheel’ contest to win a prize

· Enter one of five raffles held throughout the day for a chance to win tickets to see the NY Yankees or NY Mets

Saturday June 6

· Enjoy complimentary Krispy Kreme donuts in the morning*

· Enter the giveaway to win a baseball bat

· Enjoy Spikeball and Kan Jam tournaments

*(while supplies last)

Play It Again Sports’ resale concepts allow for quality used sports and fitness equipment to end up in someone else’s hands, rather than thrown into a landfill, providing a resource for shoppers who are looking to update their gear in a mindful environmental manner.

Unlike a typical consignment store, no appointment is necessary to sell sports and fitness equipment to Play It Again Sports. Plus, the store pays consumers on the spot for goods it purchases from them. 

Play It Again Sports Paramus is open Monday through Saturday from 10 AM to 8:30 PM. For more information or questions on the buying process, the new Play It Again Sports can be reached at 201-621-0013 or https://playitagainsports.com/locations/paramus-nj/.    

About Play It Again Sports?  

Play It Again Sports is the ultimate resource for used sporting goods. With over 300 franchised stores in the United States and Canada and an e-commerce shop online, we are focused on sustainability – buying, selling and trading quality used and new sports gear and fitness equipment. Play It Again Sports is franchised by Winmark - the Resale Company?, which also franchises Plato’s Closet?, Once Upon A Child?, Style Encore? and Music Go Round?. Together, Winmark franchise brands have helped recycle over 2 billion items since 2010, keeping reusable goods out of landfills and in the hands of new owners.  For more information visit www.playitagainsports.com. 

About Winmark Corporation

Winmark – the Resale Company, is a nationally recognized franchisor focused on sustainability and small business formation. We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato’s Closet?, Once Upon A Child?, Play It Again Sports?, Style Encore? and Music Go Round?. At March 28, 2026, there were 1,383 franchises in operation and over 2,800 available territories. An additional 79 franchises have been awarded but are not open.