Bridgeway Behavioral Health Services Welcomes Karen Kaufman as Director of Marketing and Communications
Union, N.J. (June 25, 2025) - Bridgeway Behavioral Health Services (Bridgeway), a leading community-based provider supporting individuals and families facing mental health and substance use challenges, announces the hiring of Karen Kaufman, M.A., as Director of Marketing and Communications.
Kaufman brings more than 30 years of experience in marketing, communications, and public relations to her new role. As a member of Bridgeway’s leadership team, she will lead strategic communications efforts to elevate the organization’s brand, engage key stakeholders, and advance mission-driven initiatives.
“I’m thrilled to be part of Bridgeway and actively support its mission to help people facing complex behavioral and mental health challenges achieve lasting recovery,” says Kaufman. “Bridgeway is a vital provider of comprehensive supportive services, and I’m excited to collaborate with the leadership team to strengthen the agency’s visibility and expand its reach.”
Before joining Bridgeway, Kaufman served in senior leadership roles at several regional, national, and international nonprofit organizations. Notably, she led marketing and communications for the IEEE Foundation, the philanthropic partner of IEEE, the world’s largest technical professional organization, where she played a key role in launching major awareness and fundraising campaigns. She has also held strategic communications roles in the education and human services sectors and is known for building cross-sector partnerships, implementing integrated marketing strategies, strengthening brand awareness, and effectively communicating organizational impact to diverse audiences.
Kaufman earned both her master’s degree in corporate public relations and her bachelor’s degree in communications from Rowan University, where she developed a strong foundation in strategic storytelling and mission-driven messaging. A passionate advocate for inclusion, mental health awareness, and community empowerment, she is dedicated to amplifying stories of resilience, elevating underrepresented voices, and driving positive change through effective communication.
Cory Storch, President and CEO of Bridgeway, added, “Karen is a proven leader with an impressive track record of helping organizations build and strengthen their communications infrastructure. I am thrilled to welcome Karen as an integral member of our team and excited to see her excel in this role.”
To learn more about Bridgeway, please visit https://www.bridgewaybhs.org/.
To empower individuals to live independently, engage in their communities, and achieve wellness, learning, employment, and social inclusion, please visit https://bit.ly/SupportBridgeway. Donations to Bridgeway are tax-deductible as allowable by state and federal law.
About Bridgeway Behavioral Health Services
Bridgeway Behavioral Health Services is a leading provider of integrated behavioral health and supportive housing services throughout northern and central New Jersey. With over 55 years of experience, Bridgeway delivers comprehensive, person-centered care that empowers individuals with complex mental health, substance-use, and other co-occurring conditions to live independently and thrive. As part of The Woods System of Care, Bridgeway is committed to helping people build meaningful lives defined not by their diagnosis, but by their aspirations.
For more information about Bridgeway Behavioral Health Services, please visit https://www.bridgewaybhs.org/ and follow Bridgeway on LinkedIn, Facebook, and Instagram.
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