Since the Campaign’s Inception, Stop & Shop has Raised More Than $28 Million for MSK Kids

Nanuet, NY (March 3, 2023) – Today, Stop & Shop kicks off its annual ‘Help Cure Childhood Cancer’ campaign. From March 3 – April 2, Stop & Shop customers in the tri-state area will be able to support MSK Kids, the pediatric program at Memorial Sloan Kettering Cancer Center (MSK).

Stop & Shop Kicks Off 22nd Annual ‘Help Cure Childhood Cancer’ Campaign to Support MSK Kids, the Pediatric Program at Memorial Sloan Kettering Cancer Center
The annual fundraiser, which celebrates its 22nd anniversary this year, raises money to support pediatric cancer care, treatment, and research. Stop & Shop has donated more than $28 million to MSK Kids since the partnership began more than two decades ago. It has supported numerous initiatives not only impacting children and families treated at MSK Kids, but also across the globe through development of cell-based therapies and other innovative, life-saving treatments.

Stop & Shop’s Help Cure Childhood Cancer campaign will run in all New York, New Jersey and Southern Connecticut stores and shoppers can donate at checkout by rounding up their total to the nearest dollar or by donating an additional $1, $3, or $5, with 100% of proceeds benefiting MSK Kids.

“Every year, we look forward to our customers’ and associates' participation in helping us raise funds for pediatric cancer research and care,” said Stop & Shop President, Gordon Reid. “Helping in the fight against pediatric cancer is a key pillar of giving for Stop & Shop, and we take immense pride in supporting the life changing work at Memorial Sloan Kettering Cancer Center.”

One of the most recognizable aspects of the campaign is the in-store signage that highlights patient ambassadors - local children ages 3-15 who are being or have been treated at MSK Kids and have benefited from donations from companies like Stop & Shop.

The year’s ambassadors are seven-year-old Madison of Cortlandt Manor, NY, and nine-year-old Freja of Fair Haven, NJ. 

MSK Kids is dedicated to all children, young adults, and families facing childhood cancer. With specialized expertise and care focused on the individual child, more families turn to MSK Kids for cancer care than any other hospital in the United States. And as pioneers in research, MSK’s physicians and scientists are working to develop and deliver more effective strategies to prevent, treat and cure childhood cancer.

“On behalf of all of us at MSK Kids, I thank Stop & Shop for its unwavering commitment to pediatric cancer research and care,” said Andrew Kung, MD, PhD, Chair of the Department of Pediatrics at Memorial Sloan Kettering Cancer Center. “The dedication and generosity of the entire Stop & Shop community provides the resources necessary for our physicians and scientists to work towards better treatment options for our youngest patients. We are so proud to be Stop & Shop’s partner in this annual campaign, bringing hope and better outcomes to the families we serve.”

For more information about Stop & Shop’s Help Cure Childhood Cancer campaign, please visit

About Stop & Shop

A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. Stop & Shop's GO Rewards loyalty program delivers personalized offers and allows customers to earn points that can be redeemed for gas or groceries every time they shop. Stop & Shop customers can choose how and where they want to shop - whether it's in-store or online for delivery or same day pickup. The company is committed to making an impact in its communities by fighting hunger, supporting our troops, and investing in pediatric cancer research to help find a cure. The Stop & Shop Supermarket Company LLC is an Ahold Delhaize USA Company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. To learn more about Stop & Shop, visit   

About Memorial Sloan Kettering (MSK)
The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular purpose: to find a cure for cancer. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe. One of the world’s most respected comprehensive centers devoted exclusively to cancer, we have been recognized as one of the top two cancer hospitals in the country by U.S. News & World Report for more than 30 years.

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