Nissan Vice President and Chief Marketing Officer Allyson Witherspoon has been named MediaPost’s Automotive Marketer of the Year and will receive the honor April 13 at the MediaPost Marketing: Automotive Conference at the New York Auto Show. The Award honors individuals who have excelled in today's myriad forms of communication and rewritten the handbook on automotive marketing.
Witherspoon was chosen for anticipating and responding to shifting consumer needs and making these preferences a priority during her three years as vice president and chief marketing officer. Despite chip shortages and supply chain issues facing the entire automotive industry, Nissan Group announced total calendar year 2021 U.S. sales of 977,639 units, an increase of 8.7% compared to the prior year.
Recently, Witherspoon has been orchestrating marketing that honors the brand’s 80-year heritage while showing off the “New Nissan.”
-- Allyson Witherspoon.
The job of rebuilding the Nissan brand was formidable -- and Witherspoon has done it with more limited resources than some of her competitors, says Ian Beavis, chief strategy officer for consultancy AMCI, and a juror for the Marketing: Automotive awards.
“She has had to battle against the odds all the way, and has not wavered,” Beavis says. “She is a very rare CMO.”
Witherspoon is responsible for marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing. Most recently, Witherspoon was vice president, Marketing Communications and Media and before that was Nissan’s general manager, Global Brand Engagement in Yokohama, Japan.